Reaction Times With Different Genres Of Music - 705 Words

Reaction Times With Different Genres of Music Introduction: The purpose of this research was to determine the effect of sound in a car on the driver’s reaction time. The use of both genders highlights which gender has the fastest reaction and the use of age range 15-20 represent the learner and provisional drivers. The different types of sound are relatable in the car as: the ‘silent’ sound represents the driver not experiencing any distractions, the ‘classical’ music is when the radio/CD music is soft and calm, and the ‘rock’ music is when the radio/CD music is upbeat and loud. Aim: To determine which gender has the fastest reaction to different types of sound: silence, classical or rock, and to determine which sound has the most effect on reaction time. Materials: †¢ Computer - Internet - Mouse †¢ 6 subjects o 3 males and 3 females from age range 15-20 †¢ Phone with: o Classical music – â€Å"Symphony No. 40 in G minor† by Mozart o Rock Music – â€Å"American Idiot† by Green Day †¢ Earphones Hypothesis: The different sounds will not affect the reaction times by much only due to human error and the male gender will have the faster reaction time compared to females. Method: 1. A quiet room with no distractions was found. 2. The human reaction time test website was opened (http://www.humanbenchmark.com/tests/reactiontime). 3. The first subject clicked on â€Å"Click to start† in the blue area when they were ready. 4. When the red screen turned green, they clicked again as quickly as theyShow MoreRelatedEveryday Life Is Shaped By One Force1706 Words   |  7 Pages Everyday life is shaped by one force: music. Everyone listens to music every single day of their lives and, whether they realize it or not, it shapes their lives. Music affects people’s moods and interactions. People interested in different genres will also act differently because various genres have separate effects on people’s minds. Each genre has its own personality that it is generally related to, however not everyone who enjoys a specific genre is the stereotypical audience, such as a normallyRead MoreGenre Of Music Essay941 Words   |  4 PagesOur data showed some interesting trends for each genre of music. While many of our tests fell in line with what we predicted with our hypothesis, we did have some outliers that we did not account for. As stated previously, we started by testing the resting heart rate of our subjects as our constant. The overall average of our subjects’ heart rates was 69.92 BPM which falls in line with the standard average. However, some subjects had a harder time relaxing completely while being tested and thereforeRead MoreMusic is one of many forms of art. There are varying types of music which consists of seven1300 Words   |  6 Pages Music is one of many forms of art. There are varying types of music which consists of seven different concepts. These concepts: rhythm, tone, beat, melody, harmony, expression, and structure, are the fundamental parts of music. These parts of music, with all of its characteristics, has been proven throughout history to change views of most humans on earth regardless of age race, sex, and nationality. The creation of music is still disputed; however its early forms consisted of simple beats, rhythmsRead MoreMusic and Race Essay1522 Words   |  7 Pagescertain music to cure diseases or to make scientific or technological discoveries, music is one thing society can never live without. To both artists and their listeners, music provides an indispensible beauty that helps fulfill lives, and connect to nature. Music expresses the human condition in the purest way and affects everyone at a personal level. Plato, a well-known classical Greek philosopher once said, â€Å"If you want to measure the spiritual depth of society, make sure to mark its music.† GenerallyRead MoreThe Power Of Rock N Roll Changed Society1373 Words   |  6 PagesThe Power of Rock Older generations complain today that music these days just does not compare to music of the past, that the music we listen to today has no class and makes us rebellious. Ironically enough, they were told the exact same thing themselves when they were young, along with the generation before them. Rock N’ Roll changed the fabric of society for nearly a century, having evolved from music that was already controversial in itself. As a result, a generation of youth that was either consideredRead MoreHow Genre Conventions Are Used to Raise Audience Expectations in Horror Movie Trailers.1576 Words   |  7 PagesHow genre conventions are used to raise audience expectations in horror movie trailers. ‘The word genre means ‘type’ or ‘category’’ (Teach yourself film studies) it is really important as an audience member to recognise genres as then things become categorised and easier for them to understand which is more comforting. Sometimes however genres are crossed and categories are broken for example sometimes we have ‘action thrillers’ or ‘sci-fi horrors’ this is known as a hybrid genre. This often intriguesRead MoreHip Hop Culture And Culture1196 Words   |  5 Pagesreferred to as â€Å"black music† and a reflection of black culture. However, recent studies done by the Mediamark Research Inc. showed that 60% of rap music buyers are white. 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This thesis will examine how music as a whole, effectsRead MoreThe Misconception Of Rap Music962 Words   |  4 PagesThe Misconception of Rap Music is subjective which means people will often voice their opinions on it, and undoubtedly one of the most controversial genres that has sparked a barrage of disapproval is rap. It is believed and further encouraged by the media that rap music promotes a bad lifestyle. With corruption being apparent around the world it is easy for the media to put the blame on a genre of music that is filled with explicit lyrics about violence, drugs, and rebellious subject matters. HoweverRead MoreEthno 50B Essay #11347 Words   |  6 Pagesfrom other genres of music and also has lent itself to other genres of music.† Herbie Hancock makes it clear that jazz has been an evolving form of art. And just as simple as the notion that music can change the world, music changes in itself. Jazz once evolved into something we call swing. 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A Research Based Evaluation On Targets - 998 Words

The first target 7.1 is partially measurable if we encompass the entire world and it’s disparities. Universal access to these energy sources would require an increased cooperation of the world countries that is not absolutely certain in the next fifteen years. In the second target 7.2, the increase of the share of renewable energy is not quantified and reveals the limits of feasibility of this target. The third target 7.3 is imprecise and therefore not really measurable since doubling the actual global rate of improvement in energy efficiency implies knowing the actual global rate of improvement, which is not defined. The fourth target 7.a is clearly quantified by its sub-targets and therefore is more accurate and measurable than the previous ones. The fifth and last target 7.b is more concise and realistic than the others as it establish a parallel between different categories of countries and takes in account their respective programs of support. As a result, this target tends to be measurable. II. Research based evaluation on targets measurability The first target 7.1 and the fourth target 7.a are related in the sense that ensuring universal access to modern energy sources would require an enhanced international cooperation to facilitate access to clean energy research and technology. These targets are being analyzed and planified by several researches that claim that they are feasible. Accordingly, providing modern, reliable and affordable global energy sources byShow MoreRelatedThe Role Of Professional Training On The Community It Serves, It s Resources, And Activities1547 Words   |  7 Pagesaimed at helping to integrate research and best practices (Royce et al., 2015). The purpose of an evaluation is to assess a program’s value to the community it serves, it’s resources, and activities that enrich the learning of its members (Mondisa McComb, 2015). Proponents of STEM on the national and local levels have invested tremendous resources to augment and grow programs that support the National Science Foundation ’s three key policies regarding education evaluation. As pointed out by KatzenmeyerRead MoreMonitoring And Evaluation Of Water Related Climate Change Adaptation Interventions1455 Words   |  6 Pagesprovince, this research aims to find out the optimal approach for monitoring and evaluation of water-related climate change adaptation interventions. Reviewing the different current approaches in monitoring and evaluation of climate change adaptation interventions will provide the hints and ideas to develop the optimal approach to monitor and evaluate water-related climate change adaptation interventions at the local community. I have critiqued the current monitoring and evaluation systems of climateRead Moreï‚ §Implement Campaign Evaluation Strategy Which:. 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The educational interventions that are completed at the Lake county health departmentRead MoreProposal Critique: Partnership for Childhood Injury Prevention (PCIP) Pediatric Service Providers Training Program853 Words   |  3 Pageswould fully fund the project. . Abstract and Summary The abstract identifies the applicant, project title, purpose of the proposed project. In the abstract, the reader can find the significance of the problem and the authors understanding of the research problem. The abstract delineates applicant capability with respect to project implementation, and identified an anticipated end result. Moreover, the proposed budget is included in the abstract. The abstract clearly describes the purpose of the projectRead MoreEvaluation Of A Program Evaluation1262 Words   |  6 Pageskey process evaluation components: Context-aspects of the larger social environment that may affect implementation; Reach-the proportion of the intended audience to whom the program is actually delivered; Dose-delivered-The amount of intended units of each program component that is delivered; Dose-received-the extent to which participants engage with the program; Fidelity-the extent to which the intervention was delivered as intended ( Bartholomew et al., 2011. p.526). Program evaluation is an important

Tuborg India Marketing free essay sample

The rejuvenating revamp of the Tuborg brand and its spunky Surrogate Marketing campaign through TV ads and social media has quickly established a strong connect with the premium segment customer in the country. With an innovative approach in designing the marketing mix, the brand seems well positioned to give the established players a run for their money. Tuborg is a premium beer brand having a strong presence in more than 70 countries. In India, Carlsberg India Limited that entered the Indian market in May 2006 bottles it. Tuborg was launched in India by the Carlsberg group in July 2009 with a creative campaign having a tagline â€Å"the fun starts here!! † . The beer instantly gained popularity among the party going premium customers. The campaigns targeted urban youth as its primary segment and focused on the ‘thump’ effect – which underlined the brand essence of music and fun. In consistency with its India strategy of tapping the unexplored market first, Carlsberg initially launched Tuborg in the north, west and southwest of India. In the initial phase, the company strategically avoided intense competition in Southern part of the country that accounts for more than 45% of total beer consumption in India and focused on building its brand in rest of the country where it saw high growth potential. As of now, Tuborg has a pan India presence and riding on its popularity, Carlsberg is making strong inroads in India’s urban markets as it has already toppled SABMiller to become the 2nd largest player in Delhi. Clearly, the global brand has made strong inroads in the Indian beer market in a small time and looks all set to become the premium brand of choice for the urban segment. In May 2012, as a part of its global enhancement program, Tuborg launched its new visual identity in India. In consistency with its brand essence of music and fun and its mission of being the obvious choice for young adults, the new tagline is â€Å"Open for more†! The new brand identity features a new logo, new tagline and a new bottle. The new logo, which is inclined to horizontal at an angle of 62. degrees, is termed as the ‘Tipping Point’ with a claim that the first bottle of liquid leaves the new bottle at this angle. The logo becomes horizontal when the bottle is tilted for drinking, making it more noticeable for an observer. The brand revamp is supported by a new TV advertisement and a social media campaign. As the advertising of alcoholic beverages is banned in India since September 2000, promoting the new visual identity on TV became a challenge for the company. Established liquor brands like Kingfisher, Bacardi, Imperial Blue, Bagpiper, Royal Challenge etc. re using surrogates like Calendars, IPL teams, Achievement Awards, Soda and the most common, Mineral Water. A common characteristic of such products like the calendar or the soda is that most of the times such products are never marketed or their availability is very limited. These advertisements call the attention of viewers towards the liquor products that are being advertised in a surrogate manner. A challenge for surrogate advertisement is to ensure that the viewer can understand the meaning of such advertisements and can relate to the real product, which is being surrogated. Hence it becomes easier for an established brand like a kingfisher to gain the most from surrogate advertising. For a new entrant like Tuborg, creating a surrogate TVC which is powerful and effective was a big challenge and thus it came up with the mother of all surrogate products – Tuborg Zero, a non-alcoholic malt beverage, with a matching tagline – â€Å"Open for fun†!. The bottle design, logo design and even the tagline have striking similarities to the new visual identity of Tuborg. The TVC shows a group of fun loving youth opening the Tuborg ‘ring pull’ cap and changing the ambience around into a nightclub. The Music, the Party thought and the Ambience  in the TVC conveys the right message that Tuborg Zero  can be opened for fun at parties and other enjoyable moments. The advertisement was launched on 15th June and became quite a regular during the Euro Cup telecasts thus leaving a strong impact on the youth segment residing in tier 1 and tier 2 cities. Thus, by popularizing the new visual identity in its target segment, the campaign was able to fulfill its objective. Owing to the advertisement and its connect with the target group, it is highly likely that the product would be a great success. But an analysis of the Tuborg Zero product, its price and placement presents an altogether different picture. Currently, the non-alcoholic malt beverage is available in a 500 ml bottle and is priced at Rs. 100, a tad too expensive for a new customer to try it on impulse. Moreover, the brand is available only in upscale markets of Mumbai, Hyderabad and Pune. An important point to notice is that Tuborg Zero is an India specific product in the Carlsberg portfolio and has no presence what so ever in the global market. This product finds no mention on the company’s India website. Quite obviously, the company is happy taking Tuborg Zero as a surrogate product and does not want this to be a mass favorite. This leads one to think why so much hoopla over a product which is hardly present in the market? And the answer shows the marketing genius of the idea. In the shadow of Tuborg Zero, Carlsberg has successfully positioned its Tuborg portfolio as an obvious choice for young adults who savor the taste of beer. With an identical look, theme and tagline, Tuborg Zero acts only as a surrogate for the Tuborg portfolio. The same concept of surrogate marketing has been used on social networking as well. The Tuborg Zero page at Facebook has more than 48,000 likes and the page actively engages its young and urban audience by posting content related to Western Music, Hollywood Stars and youthful, eccentric quotes. Euromonitor, a leader in strategy research for consumer markets, expects the Indian beer market to be a whopping $9 Billion by 2016. UB group and SABMiller Plc. are currently the prominent players and giants like Anheuser- Busch InBev and Carlsberg are all trying to grab a pie of it. The Tuborg Zero surrogate campaign has certainly given a head start to Carlsberg and the global brand looks all set on its way to become the go to brand for the beer consuming metro population of the county. But the competition, for sure, will hit back with some more spice. The market dynamics certainly look promising, lets wait and watch who comes to the top in the time to come!

Media Studies Psycho Essay Charlie Anderson Essays -

Media Studies Psycho Essay Charlie Anderson In his masterpiece "Psycho", director Alfred Hitchcock propels his narrative through closely following and manipulating the different aspects of the film matrix. These include the basic uses of conflict resolution, the manoeuvring of time and space and the utilisation of the narratives codes and conventions. Hitchcock uses a succession of non-autonomous scenes to describe how the apparent protagonist, Marian Crane (played by Janet Leigh), decides to steal $40,000, flee her home in Phoenix and undertake a long automobile trip to California. To the audience, it appears as though Marian Crane's theft and flight are the principal elements of the film's plot. Hitchcock, however, surprises the audience by using archival time both to lead us to believe that Marian Crane is his protagonist and then abruptly changes the direction of his film. Psycho begins with the camera drifting lazily from left to right across the skyline of Phoenix, Arizona. Hitchcock used similar shots in the beginning of both The Lady Vanishes and Shadow of a Doubt, implying a movement from the general to the particular and from the objective to the subjective. This sets the scene for the beginning of the film, an establishing shot showing buildings from a distance tells us that it must be a reasonably modern setting in a city. From this (where Hitchcock establishes the motivation for the narrative) we are moved to a desolate highway and a small isolated motel. This part of the real images matrix is easily achieved in the movie as the film continues to progress. Early in the film we are introduced to the narratives supposed protagonist Marion Crane, Alfred Hitchcock appears to establish Crane as the main character of "Psycho" from the film's very first scenes. From here we meet her boyfriend Sam Loomis in a discussion about his in debt and alimony payments, this tends to suggest that there will be conflict arising. After the establishment of these and the catalyst of the story by way of Marion's theft of $40,000 we are introduced to minor characters. These include the police officer who pulls over Marion and then proceeds to watch her at the car lot, he acts as a blocking character who is there to firstly create tension in the mind of Marion but also in the mind of the unknowing audience who still thinks that the story is about her. After Marion's journey to the Bates motel we meet the real central character to whom the title refers to, Norman Bates. Hitchcock develops him as a young shy and defensive individual which leads the audience to t hink otherwise about the apparent "psycho' that they have already established in their minds. Throughout the introduction the director sticks closely to the basic form of central and minor characters. He uses them against each other to create different conflict throughout the film and finally leaves one being defeated. By following the features of conflict resolution, Hitchcock's narrative adheres to two of the possible three resolutions put forward by Mcmahon and Quinn. Person versus person, in terms of the clash between Norman Bates and our other characters. Person versus self which could very well in some instances epitomise in the case of Norman Bates who disputes and loses internally against his alter ego, his mother. By using this character he sets classic conflict between others. We see early on the murder of Marion Crane, then of Arbogast. This leads to the involvement of Marion's sister and Sam Loomis who create conflict within Bates himself resulting in his capture and the eventual resolution of Norman's mental condition given by the state psychiatrist . Hitchcock again, by using conflict which creates tension and suspense and then by resolving this very clearly results in the audience being satisfied that the film has ended and has been concluded. Throughout the film Hitchcock uses a constant amount of montages to convey different emotions and journey through time and space as the definition of Eisenstein in Macmahon in Quin suggests. For example when Marion flees with the money from Phoenix, music accompanies a short montage of simultaneous time, followed by a scene of Marian's car on the side of the road. Soon a policeman approaches the car and