How Does The Media Influence Young Girls Media Essay

How Does The Media Influence Young Girls Media Essay There are many programs and magazines, such as Americas next top model and Seventeen magazine, that are watched and read by many teenage girls. These girls are insecure and want to be popular, handsome and well-liked. The young women are therefore easily influenced by the information they receive from the media. An average teenage girl hides herself using tons of make-up and beautiful clothes, because she is insecure about her outer appearance. Every morning she has to get herself prepared for the day. She decides to skip her breakfast, an extra hour of sleep, or even her first lesson. She takes a shower, puts on enough make-up and dresses herself well. These girls are influenced by the beautiful and perfect women, whose pictures are showed in advertisements and on TV. A variety of programs show us public images of how you should dress, look and act. The young girls wish that they are also perfect, with the perfect dress and with the perfect make-up; so that they are attractive to boys and that they look like the girls and women on TV. Well known make-up artists such as Rimmel London and Max Factor present their make-up with skinny girls, who have the perfect skin and the perfect look. So the question is, are they selling the product, the make-up, or are they selling the beautiful woman? The advertisements are indeed selling the product, but they are also selling the image of the ideal woman. They emphasize thinness as part of the females beauty. These women, who are on the covers of the magazines, serve as an example for the teenage girls. They also want to be thin, have big boobs, and a beautiful skin. These images affect the girls own self-image. Not only the models have a great influence on the girls, also the articles written in the popular teenage magazines have a great influence on the young women. The articles explain the girls about the ideal appearance. Articles like How to look attractive to boys and How to achieve the perfect look, hair and face are extremely normal. An article on the website of Seventeen magazine gives you the perfect example of such an article, à ¢Ã¢â€š ¬Ã… ¾New Makeup Promise to Boost Your Mood!  [1]  This article is about a new make-up that promises to make you happy. It explains about the ingredients, such as Euphoryl, Murumuru Seed Butter and Theobroma Grandiflorum, whatever they are, and I am sure that girls, who read this article, think about buying this make-up, without realising if these ingredients really work! Outer appearance has become very important throughout the years for everyone, because of the media. They emphasize the importance of the physical appearance and that is the way advertisers sell beauty products such as day and night creams and make-up. Women and teenage girls therefore strive to achieve the ideal outer appearance presented by the media. They are not satisfied with their own body and are doing anything to become beautiful. Do you recognize these young women? I bet that almost two third of the teenage girls could be compared to the average teenage girl who has been influenced by the media. These girls are boring and not outstanding. Thus, the media should stop offering false information to young women about the perfect body. The media encourages the girls to have a negative self-image. In fact, a person who is fat and walks like a duck has probably a more beautiful personality than the other girls. Although these girls are not to blame, the media is. (617 words) By writing an opinion column, I wanted to express my opinion about how the media influences young women, because advertisements, commercials, TV programs and magazines are all influencing the teenage girls by giving them false information. An opinion column should not be written in a particular style. As a columnist you are free to write in your own style, although it still has to be worth reading. So my first objective was to write a convincing opinion column that would be easy to read for most people. Therefore I didnt use many difficult words and tried to be convincing by giving the reader important information about the influence of the media. My second objective was to inform the people about the influence of the media on teenage girls. I explained the average, insecure teenage girl who can be easily influenced by beautiful models printed on the cover of the popular teenage magazines. As an example I described a daily morning of an average teenage girl. Every morning she has to get herself prepared for the day (paragraph 2). The girls strive for having the perfect face; therefore they skip their breakfast to prepare for school. To support my opinion about the influence of media I used another example. On the website of Seventeen magazine, an American magazine for teenagers, I found an article that was called: New Makeup Promise to Boost Your Mood! (see stimulus material). This article is about a special make-up that would make the girls happier. Young teenage girls are easily influenced by this text and by the convincing title, because the title makes a certain promise to you. My third objective was to explain what image the advertisements and commercials are selling. I explained the ideal outer appearance and why it has become more popular over the years. They emphasize thinness as part of the females beauty. (paragraph 3) My last objective was to imitate the layout of a newspaper, using columns and an appropriate title. To accomplish this objective I looked at other opinion columns, and imitated the layout of the page. Stimulus material: article New Makeup Promises to Boost Your Mood! January 4, 2011 at 2:58:00 PM by Seventeen Magazine Its no surprise that when youre happy or excited you ace a test, your boyfriend sends over flowers for no reason, your face has a gorgeous glow. (Feeling beautiful = looking beautiful!) But what about a makeup product that produces the same effect? The Happy Booster Glow Mood Boosting Blush and Face Powder by Physicians Formula promises to lift your spirits. Its the first-ever makeup line developed to stimulate happy thoughts through mood-enhancing ingredients, color therapy, aroma therapy, and texture therapy. Basically, it copies the effect of endorphins, aka happy molecules, which produce a sense of well-being. (Your body releases endorphins during exercise, which is what makes you feel great afterward.) Other ingredients include Euphoryl, which is an anti-depressant packed with Omega-3, as well as Murumuru Seed Butter and Theobroma Grandiflorum Seed Butter, which make skin feel silky-smooth and appear luminous. Finally, its blend of floral scents refreshes your mood. And how cute is this packaging?! All this happiness is contained in a heart-shaped plastic compact with a pink metallic base. It comes in a face powder (see above), blush, and bronzer, and each is a variety of overlapping different-colored hearts. So, the big question: can you buy happiness? For $11.95-13.95 at select drugstores, you just might come close!

The Effects of Secondary Soil Salinization :: Agriculture Agricultural Essays

Introduction: Irrigation has been used as tool by humans for over 8000 years. Irrigation started in the Nile valley where humans attempted to modify the way that the river seasonally flooded their fields in order to make cropland more productive (van Schilfgaarde, 1994). From 1940 to 1989 the amount of land being irrigated around the world has increased at a rate of 2.7% per year. In 1940 there were 95 M ha in irrigation while by 1989 there were over 280 M ha (van Schilfgaarde, 1994). This large increase in land under irrigation occurred at the same time as an exponential jump in human population, and increases in both are greatest in the arid and sub-arid regions of the Earth. Our population has therefore become reliant on irrigation to fend off large scale hunger (Abrol et al., 1988). As rain falls it carries no dissolved salts. Once this water strikes the earth and travels as surface runoff or in ground water it will come into contact with and carry dissolved salts. Any water used for irrigation carries ions in solution and by depositing this water on our fields in the form of irrigation we can effect the concentration of salts in our croplands. If these salts become too concentrated it can lead to salinization. Salinization can reduce yields in it's earliest stages and eventually lead to the destruction of fertility in the soil. Currently the Earth is losing 3 ha of arable land a minute to the effects of salinization (Abrol et al., 1988). Can we stop this loss? Will we be able continue using arid lands to meet our food needs? The Secondary Salinization Process Salinization has a direct effect on both plant growth and the structure of the soil. If the soil is saline a plant will have to expend energy bringing water into it's cells because it is forced to work against osmotic potential. The cation exchange complex (CEC) effects the stability of colloid size particles in the soil. The cation's positive charge will be attracted to the negative charge found on clay particles which make up most of the colloid fraction. Di-valiant cations(Ca, Mg) will allow the colloidal particle to get close enough together that Van Dehr Wahls forces will cause the clays to flocculate, or form stable aggregates. Sodic soils, whose CEC is dominated by mono-valiant sodium cations, will tend to be dispersed and not form stable aggregates.

Macbeth: Contrasts of Nature :: Macbeth essays

Macbeth: Contrasts of Nature In the play, Macbeth, Shakespeare uses contrasts of nature in various ways. He consistently shows us that Macbeth and his wife's actions go against nature. The first lines of the play are a condensed version of the unnaturalness of things to come. "In thunder, lightning or in rain?" ( I, i, 2). In nature, thunder, lightening and rain occur together, but Shakespeare's use of the word "or" infers the unnatural occurrence of one without the others. "When battles lost and won" ( I, i, 4), is also not a natural occurrence. Battles are either lost or won. Shakespeare is implying the future opposites of nature in the forthcoming play. "Fair is foul, and foul is fair" (I, i, 11), further shows the use of inversions and paradoxs in nature that Shakespeare will use throughout the play. One of the main controversies of nature for the reader is that in spite of Macbeth's evil deeds, we still find him likeable. We see him in the same way that the King does when he welcomes him by saying, "O valiant cousin! Worthy gentleman" (I, ii, 24). We perceive him as valiant, because he is afraid of sacrificing his humanity. "My thought, whose murder yet is but fantasticle. / Shakes so my single state of man that function / Is smothered in surmise and nothing is / But what is not" (I, iii, 139-41). Macbeth has doubts about the predictions of the witches. He knows that it could be a trick and his misgivings make him seem to be a better person. Another thing that makes Macbeth likeable to the reader is the contrast with his wife. It is clear from her beginning that she is evil. She has reservations about Macbeth not being evil enough. "Yet do I fear thy nature" (I, V, 14). She fears he is too good to do the kind of evil deeds that she is planning. After Macbeth murders the King, he realizes the extent of evil that he has committed, but also realizes that the deed is done and there is nothing that he can do to rectify it. "As they had seen me with these hangman's hands / List'ning their fear. I could not say ‘Amen!' / When they did say ‘God bless us!'" (II, ii, 27-29). The fact that Macbeth is very troubled, and continues his tirade, "Will all great Neptune's ocean wash this blood / Clean from my hand? No, this my hand will rather / the multitudinous seas incarnadine, / Making the green one red" (II, ii, 59-62), evokes compassion for him from the

New System Proposal Essay

I feel that a business requirement would drive the projects creation and use because this will help the company, business, or organization deliver to provide value. There are many ways such has products, systems, software, and processes are the ways how to deliver or meet the business requirement. First you would need to set some goals for the business, company, or organization these needs need to be visualiable to the eye. So everyone can see them. Secondly you would need to come up with some proposals on how the company, business, or organization will meet the goal that they have set. You and the team should set an agenda to work on so you and the team can have the proper documentation for the goals that you have made for the business, company, or organization. Always notify the proper people about the goals that you set , that way no one can say that they did not know about the goals.Always leave room for feedback from others in your requirements and a flowchart that will be good to have to present along with the requirements, People get a better understanding of what is being said if they have something to look at, this will show what is expected and what have been achieve. But always keep in mind that different projects requirement call for different requirements example small projects are usually simple and easy to create, large projects may need extra care and mastery to be able to present a quality requirement.There are four prerequisites the first is the project charter and second is the current environment assessment which should include a start and end point, level two and three process functions, define areas of rework and non value added steps, cycle time capacity and rework information for each process step as available and baseline for each CTO for the current environment. Third is the measure phrase the the current measures that includes a definition of how the product services characteric is to be quantified target/nominal is the aim of the ser vices specification limits is what the customer will allow in the delivery of services or product of service. Allowable defect rate is how often a service or product will be produce for a business, company, or organazation. Fourth is the target environment assessment that has the following categories people, systems, systems/people and fishbone. The business requirement can be a success or a failure for your business, company, or organization that depends on how work to succeed with the goals that you made in order for your business, company, or organization . Who makes goals and not strive for success. Reference en.wikipedia.org/wiki/ Business-requirement. docs.oracle.com/cd/E19199-01/817-5759/bus-analysis.html.

Discuss the value requirements" needed to gain the Diploma of Social Work

In my essay I will discuss the â€Å"value requirements† needed to gain the Diploma of Social Work and give 6 examples from my own work experience that I think are relevant from a legal perspective. Within the essay I shall begin by defining the term ‘values'. Values are based on the belief that something is good and desirable, the acceptable standard of a person, group or society within. It defines what is important, worthwhile and worth striving for. Values are very much influenced by the views that people have about how society should be organised and how social relationships should be regulated. Values are distinguished from knowledge. Traditionally Social Work values for examples are user or client self-determination, acceptance, non-judgemental attitudes and confidentiality these can also be a guide of conduct and actions of social workers. Ref. : Dictionary of Social Work I'm working in a direct access hostel that accommodates homeless men. These men are suffering from either alcohol or drug addiction and also from mental health problems. One of my values is not to drink alcohol or at least only in a considered amount. Also using drugs is something, which I for myself consider is against my value-belief. The implication towards one part of my client group, those men who are dependent on alcohol, could be that I preach them you should not drink so much and to do this and that . I could treat them in a disadvantage way because I disagree with their lifestyle. Putting them down and may make them feel there are â€Å"low† or even worse, not worth my time. They might be all alcoholics, drug-addicts etc. but I still have to treat everyone as an individual and according to his or her needs. They may have all different reasons while they depend on alcohol and drugs (i. e. loss of partner, marriage breakdown, repossession of house or flat, bankruptcy). I look at one persons life and look what happen in their life, the problems they had and if there are pattern and solutions to help that particular person to do one thing or another. I can put my own life experience into account if it is relevant and may help. Each individual is also unique in their way. Every human being is different like a fingerprint is, so is every ones values and diversity's (i. . sexual orientation, religion, culture, nationality, skin colour, class and age). Every one likes to be respected but this in turn should be a value for each one to respect anyone else. To recognise all the differences in each individual in each different case and use these differences and to help to help themselves and that promotes the people's right to choose. People who are dependent on alcohol and drugs can not be treated all in the same way. They are all individuals and unique and got to be treated as such. I have to use their backgrounds or beliefs and can not apply the same remedy for everybody to cure them. In the hostel we also have Muslim residents, who do not eat pork because of their religious beliefs. We have to advise the canteen staff accordingly to this to prepare different meals for them that do not came in conflict with their religion. Also to share a room with somebody who keeps an animal is out of question for a Muslim, because in their religion it is seen as â€Å"dirty†, not clean. So I have to make sure to put him with somebody else or in a single room to respect and value his needs. A client or resident comes to have a word with me in private. But he wants that what is said in private does not to go any further than between the two of us. I have to tell him that in my position I can not guarantee this. Than I have to take what he says to me on board and consider if this kind of information can really be kept away form other members of staff. In my working environment I have the duty to share â€Å"information† with my other colleges, team-leader, counsellor and management. If for example he tells me that while he is drinking heavily he also becomes aggressive and might sometimes â€Å"blow his fuse† if anybody annoys him, but does not anybody to know because people may start to treat him differently. This is a matter where I have to pass this information on. Even if he has a right to privacy but in these kind of circumstances the staff and other residents are put in danger. Information has to be revealed to staff only and some sort of precocious measures have to be taken. But if there is only minor disclosures than it will be kept confidential. If one of the residents has HIV/Aids this is a matter of strict confidentiality and will not disclosed to anyone else within or outside the organisation, or recorded in the resident's file, without the person's permission. The only exception in that case is if life-threatening injury or illness occurs. Disclosure to medical personnel is essential to treatment. Also if major blood loss takes place and there is a risk of transmission to other residents or staff. The way we assist people to improve there lives simply starts with befriending, providing material and recreational resources. Also activities like scrabble, pool, table-tennis, chess groups, darts and competitions, video and bingo nights, photography, football, craft. Registering with GP's and also at occasions go for day trips to the seaside and visiting theatres. Organising IT courses and helping with finding a job and resettlement. Health care and counselling is also provided. I speak to residents about any kind of problems or help they may want and advise them about referrals to other hostels, benefits and personnel matters. I come a lot of times in contact with people addicted to drugs and assist them in the counselling process to try to get them of drugs By trying them to get off drugs it helps them to take control of their life and their life takes a different direction. I have to speak to a resident on a one to one basis that if he is taking drugs on the premises he will lose his right to stay at the hostel and as a consequence be evicted. This will hopefully protect himself from using drugs and also protect other drug dependent residents who want to become clean with their addiction, to falling back into old habits. We also help in a way that we give medical advice and medicaments to residents in collusion with medical staff. One incident happen not a long time ago where a white resident went into the lift and just as the lift doors were closing another four black residents jumped in. He then got out of the lift and soon as the lift went up he complained to me that he could not go with â€Å"these† residents in the same lift. I asked why, and he responded â€Å"you know what these black are alike†. I said no and asked him the same question but he refused to explain to me â€Å"why†. It was in my view a certain racist behaviour. But he was not racist verbally (he has not spoken out what he really meant by this), so there was nothing I could do except speak to him and let him know that the black residents may see this as racist act and it might be hurting them. Another incident involved myself with one of the residents making Nazi-salutes at one day and on the next giving head butting signs. At this occasion an incident report was made and the resident being giving immediately notice to leave within 24 hours. When I encounter any racism, discrimination or disadvantage I pull the resident by side or take him to the interview room and have a word with him. Depending how severe the incident was I have to write an incident report and this goes than to the team-leader or manager who than decides what action are be taken. Our hostel policy states no person will be treated less favourably than any other person because of their race, colour, ethnic or national origin, appearance, gender, sexuality, marital status, physical disability, health status, age, religious, spiritual or political beliefs or offending history (Ref. Bridge Housing Association, Equal Opportunities Policy). A lot of people say HIV/Aids is a homosexual disease. If I have a homosexual resident at the hostel and can not stigmatise them by saying all homosexuals must have aids and treat him in a totally different manner then anyone else. Also a lot of people assume that alcoholics talk a lot of rubbish, is not very coherent, falls all over the place and looks shabby. If I deal now with an alcoholic who have these appearance I could automatically assume there is no point for me really to try to deal with this person because he do not know what I'm talking about anyway. The drink has got to him and because of the problems I may associate with alcoholism I could treat them all in the same way. With this attitude and thinking he is not worth my time because he would not remember anyway what I'm talking about I would just do enough (paperwork) without giving him the help he might really need. When a resident is totally drunk I give a cup of coffee or support him to his bedroom where he can sleep for a while to get sober. When he is in a state where I can talk to him I will do so he in private with no other residents present. Just because the person does have an alcohol dependency I do not treat him as that. I treat him as a normal individual and treat him in a way that if I would be an alcoholic, the way I would like to be treated. To have values is a good thing because at enables you to set goals for yourself and to achieve objectives. But there is also a down side where other people values can come into conflict with my own.

Organizational Behavior and Communication in the Walt Disney Company

This paper focuses on the organizational behavior and communication within the Walt Disney Company. This piece contains a discussion on The Disney Company’s philosophy, mission statement, vision statement and values and its affect on organizational behavior and communication. The Disney Company is an international organization in which communication role plays an important part in the organizations’ perception and organizational culture. The Company supports its values through its actions and communications among and within cast members (employees) as well as the general public. The Walt Disney Company â€Å"started with a mouse† a favorite comment made by Walt himself as he looked back at the humble beginnings of his organization. The Company’s philosophy, mission statement, vision statement and values come directly from The Company’s annual report (2010). The Company’s philosophy is taken directly from Walt Disney himself where â€Å"every child is born with a vivid imagination† which became the foundation for animated sequences of fantasy, visits to the depths of the ocean and dreams of flight into Space. The Company’s mission statement is â€Å"to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. † The vision statement reads â€Å"The Walt Disney Company is to be the preeminent leader in the field of family entertainment. The Company values are Innovation, quality through high standards of excellence and maintain quality standards for all product categories; Community to create a positive and inclusive idea about families and provide entertainment experiences for all generations to share. Every product will tell a story and will be timeless and engaging to inspire and delight; Optimism which focuses on hope, aspiration and have positive resolutions and Decency where the company honors and respects the trust people place in the Company and provide an atmosphere to create fun and to laugh at experiences and themselves. Communication plays a crucial role in perception and organizational culture within The Disney Company. A significant part of communication lays the question of trust between people receiving information and those giving information. Thomas, Zolin & Hartman, 2009 discussed the capability of trust and communication improving organizational concerns relating to employee participation and job performance. Open communication is a factor relating to interpersonal trust. If employees cannot trust supervisors then employees hesitate to work towards organizational goals. When companies exhibit openness, it promotes the organizations’ commitment to it culture and values (DeRidder, 2004). Being a global company, Disney employs people with diverse backgrounds and nationalities and being unable to communicate and work together can create problems. The Company aligns its communication style with its culture and values through the use of storytelling. Using a method called the â€Å"Grandparents Story†, Murray Nossel teaches employees of global companies how to listen and communicate with each other (O’Connor, 2010). Nossel says the use of storytelling brings people together because everyone has a Grandparent story and key to the method is not the story itself, but people listening (O’Connor). Barker and Gower (2010) recognized storytelling as a person’s ability to establish a common ground and social relationships. By creating a picture through stories, organizations are able to represent personal, interpersonal and corporate perspectives on a social level (Barker and Gower). A noteworthy part of communication is dealing with and resolving conflict. The Disney Company faced significant communication conflicts with Euro Disney (now Disneyland Paris) in France. Instead of listening, assimilating and communicating with the French people and their culture, The Disney Company dictated how the park would be set-up, prices to charge and create another â€Å"America† in France. According to France, everything had to be â€Å"the Disney way† and the French and their culture were pushed aside adding to a hostile environment (Spencer, 1995). The Company should have formed a group with French and American members to work out conflicts because the opinions of the members create discussions establishing an improved detailed method rather than a singular perspective (Jehn and Mannix, 2001). To improve communication with and among groups, The Company should follow the methods of recently acquired Pixar Company. The people at Pixar have the freedom to communicate with anyone in a â€Å"safe† environment to offer ideas and criticism with explanations from anyone at any level in the organization. The leadership at Pixar explains that creativity is behind the company’s success and having an open communication format is the basis of the company culture (Catmull, 2008). Disney’s espoused values align with its enacted values. The Disney Company focuses on the customer and their experiences and even created a new term called â€Å"guestology† (Innovation value). The term applies to the importance Disney puts on understanding their customers. Disney measures the amount of time a customer has to wait, the number of acceptable drops on the ride Tower of Terror† and what prices guests are willing to pay before becoming unhappy (Quality, Every product telling a story and Optimism values) (Ford and Heaton, 2001). According to Ford and Heaton, the organizational culture of The Disney Company guides and directs employees on how to handle situations using honor and respect that may not appear during formal training (Optimism value). Disney cast members (employees) are empowered to make decisions or perform reasonable actions to satisfy guests (Decency value). According to Michael Griffin, Vice President of communications for Walt Disney World, when it comes to communication, Disney disseminates in writing the same information to cast members as it does to the general public. When it comes to information not in writing, team leaders are informed and they in turn verbally inform their members. According to Griffin, the company does everything to protect the brand (Elsasser, 2009). As the Walt Disney Company grew through the innovative efforts of artists and technology, the Company maintains its philosophy of creating with the vivid imagination of a child. As the company grew to international status through movies, amusement parks and Broadway productions, the company continues to maintain its dedication to providing innovative, quality entertainment for all members of the family. The Disney Company communicates its corporate values which are infused in the organizational culture, instilled in employee training and acted upon with honor and respect to the customer.

Carbon footprint

Simply operating a business solely on the objective of earning a profit can potentially come back to bite you in the end. There are true cost and risk associated with the way we do business. Some companies operate with the mindset they can do whatever they want right now. â€Å"I'll be gone† or â€Å"You'll be gone† when the bill comes due (Friedman, 2009). In respect to our future generation that effect Is going to be global climate change. We will begin to see increased health risks, decline in fresh water, rising sea levels, displaced people. Companies will see effects related to agriculture, tourism, and Insurance related costs.The potential outcome of global climate change can be compared to the collapse of GIG. Alga failed because they discounted to zero the very small, remote risk of simultaneous defaults in their investment or insurance portfolios (Friedman, 2009). The risk in fact was probably less than one percent, perhaps a great deal less – but it hap pened nonetheless (Friedman, 2009). In this case Alga had the benefit of being bailed out by the government. Our planet is not so lucky and will have to be offset by he way this generation and future generations conduct business.One way In which a business can strive to become more green is by setting a goal to become carbon neutral by a specified date. This could be added to their Nilsson statement and be clearly defined, measurable, and executable (Adulators, 2011). Evaluation of their strategic planning process is also necessary. In a rapidly changing environment the steps of the planning process can be going on simultaneously. For example the cost and risk of developing a new product have to be evaluated ecologically, competitively, economically, socially, politically, and legally.A company in the pursuit of more sustainable products can help benefit the environment and the companies bottom-line. McDonald's in an attempt to address waste management switched to a new wrapper that was less bulky, cheaper, required less energy to produce, and discharged less pollution (Adulators, 2011). This strategy helped reduce waste and pollution while simultaneously lowering McDonald's production costs (Adulators, 2011). Some companies are already operating in a lean state, but are still leaving a carbon ND employee car-pooling can be promoted throughout the organization.Also companies can reduce their footprint by purchasing carbon offsets. These can be geared toward reforestation, methane digester, or wind farms for example. The fact of the matter is that a change needs to begin now. The consequences of taking no action are fare too great. We can take a page out of Denmark book. They made it a priority in 1985 to focus on energy efficiencies and renewable energy. Sixteen percent of their total energy consumption comes from wind and solar, this reared a whole new export industry (Friedman, 2009).Today Denmark does not rely at all on energy from the Middle East. A world off sustainable environment is a world of freedom. If climate change and environmental degradation ever get the better of our planet we will have to ration where we live, how we live, and how much we can use (Friedman, 2009). Now is the time to start reducing our carbon footprint. Astronomical Adulators, R (2011). Green Marketing Management. Mason: South-Western Coinage Learning. Friedman, T, L (2009). Hot, Flat, and Crowded. New York: Picador