Branding and brand management Essay

What is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketer’s promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadbury’s best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled bars and novelties The Cadbury brand is associated with best tasting chocolate Marketing managers at Cadbury are working to ensure this association is continually developed. Key concepts of quality, taste and emotion underpin the Cadbury brand. These core values help to differentiate Cadbury from other brands and ensure its competitive advantage A brand is a complex symbol that can convey up to six levels of meaning 1. Attributes – a brand brings to mind certain attributes – Cherry Ripe – ripe juicy cherries and moist coconut smothered in rich ‘Old Gold’ Dark Chocolate – Crunchie – golden honeycomb smothered in Cadbury ‘Dairy Milk’ Milk Chocolate – Flake – unique, delicate strands of crumbly, flaky Cadbury ‘Dairy Milk’ chocolate – Picnic – combine delicate fingers of crisp wafers, temptation of chewy caramel with goodness of rice crisps, all generously encased in Cadbury chocolate – Roses – delicious mix of Milk and Dark chocolates, ideal token gesture for any occasion – Dairy Milk – the goodness of a glass and a half of rich full cream milk in every 200g, Australia’s favourite chocolate 2. Benefits – each brand’s attributes must be translated into functional and emotional benefits to the consumer 3. Values – Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’ 4. Culture – For many people, chocolate is Cadbury, and no other brand will do 5. Personality – taste, colour purple and the glass and a half symbol all all hallmarks of Cadbury personality 6. Users – the kind of consumer or who buys or uses the product. Loyal customers are the most valuable customers to have because they will buy your product over and over again Brand equity – Brands vary in the amount of power and value they have in the marketplace – Brand equity is an asset – Cadbury brand equity is highly differentiated from other brands with consumers. Brand equity is the value consumer loyalty brings to a brand, and reflects the likelihood that a consumer will repeat purchase. This is a major source of competitive advantage. Brand name decisions – Manufacturers and service companies who brand their products must choose which brand names to use – Cadbury brands include the Corporate name combined with individual names – The company name legitimises, and the individual name individualises the new product – A suitable name, must be chosen and registered; it must be unique to the product and in today’s business arena, it should be capable of international use. Careful checks must be made to ensure that the selected name does not mean something different in other languages Brand-building tools Amongst the most important tools for attracting attention to Cadbury brands are: – Public relations and press releases – brands can gain a lot of attention from well-placed newspaper and magazine stories. – Sponsorships – brands are frequently promoted in sponsored events. Cadbury sponsor the Melbourne Cup Carnival, the animal nursery’ at the Royal Show, and the three time AFL premiership champion Brisbane Lions – Factory visits – Cadbury have factory tours in which they invite visitors to spend the day at their Claremont factory in Tasmania – Event marketing – product launches – Social cause marketing – some of the projects that Cadbury support are the Students In Free Enterprise, Foodbank and the Variety Club Brand strategy decision Generally a company’s brand strategy varies depending on whether the brand is a functional brand, image brand or an experimental brand – functional brands – are purchased to satisfy a functional need such as immediate eat i.e. chocolate bars – image brands – arise with products or services that are difficult to differentiate, or to assess quality, or convey a statement about the user – experimental brands – involve the consumer beyond simply acquiring the product Over time, each type of brand can be developed further. A company can introduce line extensions (existing brand name extended to new sizes or flavours), brand extensions (new brand names in existing product categories), multibrands (new brand names introduced into same product category), new brands (new brand name for a new category product) and co-branding (combining two or more brand names) Brand auditing and positioning Cadbury need to periodically audit their brands’ strengths and weaknesses It will occasionally discover that it may have to reposition the brand because of changing customer preferences What are Cadbury’s key brands? The Cadbury Dairy Milk block is the company’s flagship brand There are many other favourites including Fruit & Nut and Hazel Nut, as well as popular cream filled products such as Snack and Caramello Cadbury produces a variety of boxed chocolate assortments, most notably Milk Tray and Roses. Children’s lines include Australia’s long time favourites Freddo Frog and Caramello Koala. Famous Cadbury chocolate bar lines such as Cherry Ripe, Picnic, Flake and Crunchie also feature amongst Cadbury brands Are there different brands for different target markets? The Cadbury brand has a profound impact on individual product brands. Brands have individual personalities aimed at specific target markets for specific needs e.g. TimeOut, for example, is an ideal snack to have with a cup of tea Consumers know they can trust a chocolate bar that carries Cadbury branding The relationship between Cadbury and individual brands is symbiotic with some brands benefiting more from the Cadbury relationship, i.e. pure chocolate brands such as Dairy Milk. Other brands have a more distant relationship, as the consumer motivation to purchase is ingredients other than chocolate, e.g. Crunchie. Cadbury has identified brand values and adjusts its advertising strategies to reflect these values in different markets. Its strategy can vary from increasing brand awareness, educating potential customers about a new product, increasing seasonal purchases, or as is currently the case in the ‘Go Another Cadbury’ campaign to highlight the positive emotional value of the brand. How are the brand images related to Cadbury’s overall positioning in the market? Customers come to know a brand through a range of contacts and touch points, particularly trough word of mouth, personal observation and use, and images through advertising and promotion The ‘taste’ of Cadbury’s chocolate has long been the focus of Cadbury’s advertising. This has been supported by the slogan ‘a glass and a half of full cream milk in every 200 grams’, accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. This was a tremendous advertising coup and has served the brand well for over 50 years. The image has become an integral part of the packaging design and has been featured in magazines, and on buses and trains, billboards, and television Cadbury’s unshakable dedication to tradition and philosophy of using only the finest quality of ingredients and finest quality goods help to position it not only in Australia but all over the world Cadbury has established itself as a company of fairness and integrity, which always attempts to operate as a socially responsible business The choice to support and sponsor certain events and organizations alos shapes these images References: Kotler, P 2003, Marketing Management, 11th edition, Pearson Education, NJ, USA Cadbury, http://www.cadbury.com.au, http://www.cadbury.co.uk, http://www.cadburyschweppes.com Cadbury Head Office, The story of Cadbury and Chocolate Making, Port Road, Hindmarsh, SA Gain Report #AS2042, Australian Product Brief Confectionery Products 2002, Australian Centre for Retail Studies

Joyce depicts Dublin as a place of death and paralysis Essay

Joyce see’s Dublin as being paralysed and dead he blames the British rule and the Cathoic Church for Dublin’s flawed and seedy nation. Joyce see’s Dublin as being full of untrustworthy peope. A lot of characters in his stories are not to be trusted for example: Lennhen and Corley in The Two Gallants and the Peadophile in An Encounter. He felt life in Dublin had many limitations and this frustrated him. Which is why he makes death and paralysis very evident in the stories of The Dubliner’s, possibly to try to identify the cause of Dublin’s paralysis or to offer solutions. Joyce provides this theory through his use of characters, colours and decay. Charles Stewart Parnell an Irish MP who led the Irish Parliamentary Party was campaining in the later 19th century to persuade the British parliament to allow Ireland to govern itself (HomeRule.) After his death in 1891 the campaign for Home Rule was weakened severly. That resulted, in Irish political life was without clear direction throughout the 1890’s and the first decade of the 20th century. The lack of political leadership is made apparent in the dubliners by the atmosphere of paralysis which pervades the stories. Ireland was, in the time that the Dubliners was wrote was governed by England. The British controlled Ireland very strongly and you can see the reference for this in the Two Gallants that Ireland was being prostituted by her English conquerors is an interpretation of the image of the harp being plucked heedlessy for strangers by her master’s hands near the Kildare Street club. The image of an Irish harp with ‘her’ clothes about her ‘knees’. Colonisation had brought about a state of sexual and moral degradation to Ireland. Joyce refers to priests, religous beliefs and spiritual experience appear throughout the stories in the dubliners and paint an unflattering portrait of religion. In ‘Eveline’ their is a reference to a photo of a priest whose â€Å"yellowing photograph hung on the wall† which is Joyce’s use of colour to show the decay of the catholic church in Ireland, Joyce shows us the Catholic Church as corrupt and he paints an unflattering portrait of religion. I am not writing about â€Å"The Sisters† however I felt it important to comment about Father Flynn who goes mad in the confessional box, this the first appearnece of Religion and Joyce protrays it as a haunting but incompentant and dangerous component of Dublin life. The Strange man in â€Å"An Encounter† wears the same clothing as the priest in â€Å"The Sisters†, connecting his lascivous behaviour to the catholic church. The presence of religion suggests that religion traps Dubliners into thinking about their lives after death. Eveline, in the story that share’s her name, gives up her chance at love by choosing her familiar life over an unknowan adventure, even though her familiar routines are tinged with sadness and abuse. The circularity of these Dubliners’ lives effectively traps them, perventing them from being receptive to new experineces and happines. Eveline has a hard life, caring for her father and family, her father is abusive, the loss of her mother has affected her and the rest of the family. Joyce also tells us that her brother Ernest was also dead and her childhood friend Tizzie Dunn was also dead this is the first mentioning of death, we came across in the books that I have read. Eveline also desires escape, escape from the oppressive, paralysed atmosphere of the city of Dublin.The dusty dirty streets of Dublin. She is presented with the opporunity to escape. The escape comes from the offer to run away with a man named Frank, with the threat of violence in mind, Eveline agrees to be Frank’s wife in their home in Buenos Aire mean’s â€Å"Clean air.† Eveline is trying to escape from Dublin, she is leving the dusty dirty streets of Dublin to go to a place with good clean air, but she can’t actually leave. The dusty Cretanne and her wondering â€Å"where did al the dust come from.† The dust may signify the decay of her homelife almost like she can’t get rid of the dust, just like she can’t escape her homelife.Eveline’s decission seems to be straight forward, an abrusive misserable life in Dublin or a new adventurous life in a distant with her boyfriend. However Eveline finds it impossible to leave. Eveline has lost the ability to believe in and carry through her dream of hope, love and escape, this is due to the environment that she is in .An environment of duty and responsbility and of course guilt for her promise to her dead mother. Her environment as turned her into a helpless animal, which we see at the end of the story â€Å"passive, like a helpless animal.† Which tells the reader that her enviromnet has drained her of all her strength and fortitude. She has given up the fight for happiness and just resigned herself to live a life of misery. Eveline in this story is suffering greatly with paralysis, the way she freezes on the pier, she is emontionless â€Å"Her eyes gave him no sign of love or farewell† Joyce gives us the impression that Eveline has almost resigned herself to a life of her mother’s with the only prospect of a â€Å"final lunacy awaiting her†(quote from spark notes online). Eveline is helpless to move off the quayside, she can’t pluck up the courage to leave, she remains trapped in her old life, caught in the paralysis of the city.Their is also a reference to religion in â€Å"Eveline† when we were told â€Å"the priest is in Melbourne now† Poeple were banished to Melbourne for commiting crimes so the priest may have been banished showing corruption in the cathoic church. It coud also be that The priest could have escaped from Dublin life, like Eveline was hoping to do. Mr James Duffy the main character of ‘a painful case’ is an extermely organised man, he leads a solidary life and is content in doing so. Mr Duffy is also very pompous and self rightous, the evidence for this is during his time spent with Mrs Sincio, he is always trying to teach her about literature and music to better her. His relationship with Mrs Sinnco is a disruption to his orderly life, a situation hev feels he cannot control and that he feels he has to end for fear of change to his life. Joyce’s use of colour in a painful case helps the reader to imangine Mr Duffy’s life. His hazel walking stick, the beer and biscuits he eats, a rotten apple that is yellow and then brown (I feel that the apple is a symbolism of Mr Duffy decayed brown and rotten and unwanted.) , even Mr Duffy’s face is brown, â€Å"the brown tint of the Dublin streets.† a symbol of a decaying Mr Duffy and a decaying Dublin. When Mrs Sinico and Mr Duffy start to meet up enjoying each others company reading, listening to music and talking, Mr Sinico pays no attention to the relationship forming between his wife and Mr Duffy â€Å"He had dismissed his wife so sincerly from his gallery of pleasures that he did not suspect anyone else would take an interest in her.† This showed the death of the Sinico marriage they were just co existing together. When Mrs Sinico advances her hand in intimacy to Duffy, but he retreats repulsed by her failure to understand, and he breaks off the relationship. When Mr Duffy is sitting in a cafe four years later and he finds the article called ‘a painful case’ which is on buff coloured paper (a yellowish brown.) Showing the death of her character, Mr Duffy then began to feel guilt and wonder did his rejection of her four years ago result in her sucide? He automatically turns it around to feel sorry for himself, when really he should be feeling sorry for Mrs Sincio or her family. Joyce as we know from the picture of the priest in Eveline, uses the colour yellow for corruption and brown for death, meaning that she has died a corrupt and weak woman, Mr Duffy also shows digust in her behaviour and her death and digust that he allowed himself to get clost to such a woman. Then he has a moment when he thinks of her in pity, pity for her loniness, however because of his selfcentred nature he starts to think of his own loniness and realises that he is not content with his hermitic lifestyle to which he has become accustomed to. We know this by his reaction to the couple in the park, who are having sex and making him feel even more alone in the world.He realises that his concern with orderand rectitude shut her out of his life, and this concern stops him from living fully, he is not interested in begining a new phrase in his life, but instead he bitterly accepts his loneliness. Mr Duffy seems incapable of genuine feeling and emotion and this seems to be inpart to blame for his painfull insularity and his obession with his predictable life costs him a golden chance at love and happiness.A painful case ended where it began with Mr Duffy alone. Corley and Lenehan refuse to grow old in ‘Two Gallants’, trapped in the paralysis that Joyce saw central to Dublin, therefore this story belongs to the adolscent stories of the Dubliners, even though the two are in their thirties. Corley and Lenehan are leeches, to give this story the title two gallants Joyce was using this title as a form of ironry because neither Corley or Lenehan are gallants. (gallants meaning to be brave or herotic.) Corley takes advantage of the women, that he seduces, Lenehan does the same to friends, bartenders and Corley also. Donald Torchiana suggests â€Å"that the stroy is on allegorical tale about the Anglo-Irish Ascendency and the culture or parasitiam and exploitation which they bred in Ireland.† Their is evidence to support this theory, which would be in the referneces to the ascendency in the Kildare Street Club and in place names such as â€Å"Shelbourne Hotel.† The girl could be seen as a symbol of Ireland, representing Irelands depraved condition under colonial rule. Ireland is being prosituted by her English conquerors. This ambiguous connection between Lenehan and the harp is a national reference. When Lenehan enjoys his meal later on in the story his meal has the colours of the Irish flag the green peas and the orange ginger beer symbolishing the flag of Ireland and therefore in Joyce’s view Lenehan is a steorotypical Dubliner. At the start of the story Joyce describes Dublin as having a ‘warm grey evening air’ and ‘a gaily coloured crowd.’ Which Joyce is using colour to show the decay in Dublin the city itself and the people in it. Lenehan and Corley are both spirtualy dead in this story, they are scamming to get what they want, which in my opionion Joyce thought was quite typical of the people of Dublin using betrayel to make money, duping maids into stealing from their employers. Every main character in the three stories that I choose had deep moral and spritual paralysis and spritual death, with each character having a decision or situation which either inhibitits their well being or self estem and prohibits their ability to move forward. All three stories that I studied didn’t have a happy ending, Joyce saw Dublin to never have a happy ending so he shows this in his stories. Dubliners are paralysed from acting or living decisively or even consciously. Joyce once told his brother stonislaus ‘the city is suffering from hemiplegia of the will’ (Stuart Gilbert, ed. the letters of James Joyce, Faber 1957.) He also described his intention to write The Dubliners as the desire ‘to betray the soul of the hemiplegia or paralysis which may consider a city.’ The theme of praralysis and death is evident in every story in the Dubliners which I have come to the conclusion that this the way Joyce see’s Dublin as a dead city diseased with paralysis, a city which one would want to escape from.

A Brief Biography of Rubin Hurricane Carter

one two Three. Hurricane knocked out. Rubin Hurricane Carter is an African-American boxer whose name is named in the famous media program nationwide. Rubin Carter got a nickname Hurricane because his left uppercut is intense. When he saw his box, the New Jersey promoter named Jimmy Clot gave him a nickname, which has plagued him since then. He won 21 games in his career, overcomes a huge racial prejudice, and achieved his lifelong dreams and goals. In the movie 'Hurricane', Rubin 'Hurricane' Carter was sentenced to half as a corrupt police abused power and arrested Carter unfairly. Dra Pesca officials are responsible for all that Rubin Carter is condemned. Because Carter is an African American, Official Dorpeska wants to know why he is so bad in prison. In the 1950s, corruption politics and racial discrimination in the 1960s and 1970s were common problems in all communities. Rubin Carter faced political corruption and made most of his life racist. When Rubin was a little boy, he and his friends faced an older white man playing in a suspicious mansion. The boys were frightened, one of them picked up the bottle and hit a man in his head. They all ran, but Rubin could not escape. This is his first encounter with the executive Drapesca. Carter was asked what happened, eventually trying to steal that man's watch. one two Three. Hurricane knocked out. Rubin Hurricane Carter is an African-American boxer whose name is named in the famous media program nationwide. Rubin Carter got a nickname Hurricane because his left uppercut is intense. When he saw his box, the New Jersey promoter named Jimmy Clot gave him a nickname, which has plagued him since then. - Fluid dynamics is a field with a history of more than 2000 years. Archimedes, Da Vinci, Galileo, Newton are classical pioneers of modern hydrodynamic researchers such as Bernoulli and Euler (Anderson 42). However, until the early 19th century, this problem was not fully quantified; instead, the textbook consisted of in finite tables and diagrams to show the phenomenon. A Brief Biography of Rubin Hurricane Carter In this familiar biography, I chose to write articles about Rubin's Hurricane Carter, an African-American boxer who competed for the world's middleweight title, but on June 17, 1966 When Patterson 's boxing ability was the highest, he was mistakenly judged to be triple killer and New Jersey was sentenced to 20 years in prison because he did not commit a crime. Rubin Carter was born on 6th May 1937 at Clifton, New Jersey. As he was a little boy, he became a boy who plagues young people both at home and abroad. In the latter half of his teens he began to declare his biography with minor theft and assault It was. Because there are no parents. Or the family will help him understand that he understands one two Three. Hurricane knocked out. Rubin Hurricane Carter is an African-American boxer whose name is named in the famous media program nationwide. Rubin Carter got a nickname Hurricane because his left uppercut is intense. When he saw his box, the New Jersey promoter named Jimmy Clot gav e him a nickname, which has plagued him since then. - Fluid dynamics is a field with a history of more than 2000 years. Archimedes, Da Vinci, Galileo, Newton are classical pioneers of modern hydrodynamic researchers such as Bernoulli and Euler (Anderson 42). However, until the early 19th century, this problem was not fully quantified; instead, the textbook consisted of infinite tables and diagrams to show the phenomenon. On July 17, 1966, at Paterson, New Jersey, Rubin Hurricane Carter competed for heavyweight boxing champion One night, he was pulled apart and there was suspicion of murder. There was no proof or witness to prove that he committed a crime of the hurricane, but the police needed to condemn someone, so they fixed the trial and Rubin got a short shot. He was forgiven because of the crime he had not committed. This is a true story. This song was written by Bob Dylan to publicly release the situation of Rubin. Rubin Carter is a black man and many people, including judges and police, have turned around. Hurricane 's verdict changed 19 years after imprisonment. He is about to live his life now deprived of him. Dylan's song Hurricane explains how Rubin Carter proved innocent but convicted 1975: Bob Dylan's Hurricane Night, imprisoned boxer at Madison Square Garden, Charity concert for Rubin Hurricane Carter. Many believe that Carter including Dylan was mistakenly convicted for triple murder. Dylan wrote a song Hurricane on Carter's arrest and trial. Carter was released ten years later. 1975: Gary Sain died of respiratory insufficiency due to excessive intake of 27-year-old heroin. Thain is famous for Uriah Heep's bassist. One year before his death, Thain received a heavy electric shock with a concert in Dallas. After the incident, the scene that tends to get weak and sick is deeply intoxicated.

Ban of DDT in the US Essay Example | Topics and Well Written Essays - 750 words

Ban of DDT in the US - Essay Example The book listed the negative impact of pesticides on the environment, particularly wildlife and birds. It also argued that DDT was hazardous to the human health, causing cancer. The book was widely read causing an uproar in the general public, apart from already frowning scientists fraternity. The result was that in 1962, President Kennedy ordered the Science Advisory Committee (SAC) to probe into Carson’s claims and establish their validity. SAC in turn agreed with Carson’s claim and recommended phasing out the DDT from usage. DDT has the property of getting accumulated in the animal tissues, particularly in animals that are higher in food chain. Thus apex predators (such as bald eagle) and marine animals( such as crayfish, sea shrimp) were majorly poisoned due to DDT. It was also found out that DDT causes long term reproductive problems in birds (such as birds of prey, waterfowl) as the shell thins down. As per Environmental Defence Fund studies, even low doses of DDT on a continuous bases might result in pre mature birth and low birth babies( for the babies who were exposed to DDT before birth) and decreased duration of milk supply in nursing mothers (Environmental Defense Fund). Studies also show that prevalence of diabities increases with serum DDT level (Jones, Maguire and Griffin 287-8). Food webs represent the predator-prey relationship between the species in earth’s ecosystem. Scientists claimed that DDT and its residuals were carried from the warmer regions of the earth to the Arctic, through global distillation, causing accumulation of the toxic elements in the Arctic food web. When DDT is used in much larger quantities, than required for controlling Malaria carrying mosquitoes, the mosquitoes become resistant to the pesticide , thus greatly reducing its effect. In agriculture , usage of large quantities of DDT led to the problem of mosquito resistance. DDT ban is seen as a major

The Effects of Country-of-Origin on Willingness by Consumers to Pay Term Paper

The Effects of Country-of-Origin on Willingness by Consumers to Pay More for a Favorable Country Image - Term Paper Example Moreover, the authors also seek to draw a level of inference with regards to the overall impact that brand familiarity has on the relationship. As a means of performing such a level of inference into these determinants, the authors set out to perform three separate yet complementary experiments in order to test the hypothesized relationship in a setting of low and high involvement. Ultimately, what can be said concerning this understanding is that consumers are oftentimes willing to pay a premium for commodity prices from a nation that had a favorable country image as compared to one that had a lower level of favorability. In such a way, the reader can see that brand familiarity does not heavily impact upon the COO effect. Conversely, it can and should be understood that the COO effect impacts heavily upon the WTP; especially when the consumer is not aware of or familiar with the product. (Howard 2009). Focusing on actual behavior provides fresh insight more than the previous researc h examining buyers’ intentions and attitudes because it demonstrates the impact of the COO cue on buyer’s actions. The take away from all of this leads the reader/researcher to draw several managerial implications with respect to the price-setting structure and origin of goods as having been described. Firstly, the outcome of the studies helps to confirm that the origin of the good has a vital role in informing a sense and appreciation of WTP within the mind of the end consumer. Moreover, the findings also provide information on how the COO influences a buyer’s WTP pertaining to the level of consumer involvement as reflected in the category of the product at hand. This is particularly useful for decisions about pricing and/or communication strategy (e.g. price differentiation) and is also of great concern to the organization considering the transfer of production facilities.  Ã‚  

Humanitarian Action - Haiti Earthquake Essay Example | Topics and Well Written Essays - 1000 words

Humanitarian Action - Haiti Earthquake - Essay Example Usually we associate disaster as a crisis inflicted by nature but human-made disasters are not less likely to represent similar amount of suffering for humanity. One of such disasters is war and conflicts that brings up the crisis of internally displaced people or IDPs. By June 2008, more than 2.8 million people were internally displaced in Iraq. Most of them are spread in rented accommodations and depend on host communities, governmental bodies, or some national and international humanitarian agencies. This population was displaced in three phases, approximately 1.6 million fled sectarian violence in 2006,an estimated 190,000 displaced by military operation and violence in 2003 to 2005, and around 1.2 million displaced as a consequence of the policies of Saddam’s government and Gulf War. In addition to this, according to UNHCR 1.7 million Iraqi refugees are abroad and only 300,000 of them are registered (Iraq 2010 Humanitarian Action Plan [HAP], 2009) This situation is not created at once but emerged from a legacy of sanctions, violence, conflict, lack of development and public service. These factors led to the scarcity of basic human needs, for instance, water, food, shelter, security, and access to health care and education. Since there has been no major humanitarian or security crisis in 2009, some improvement in IDPs returning to their home can be noticed but there is no change in vulnerable areas, for instance, northern and north-western Iraq, central Iraq and areas of southern Iraq.

Advocacy Speech Essay Example | Topics and Well Written Essays - 250 words

Advocacy Speech - Essay Example This therefore begs the question, what is mental illness? This is a disorder that affects one’s mood, thinking and behaviour. Examples of mental illnesses include depression, schizophrenia, addictive traits and eating disorders. Mental disorder can be observed when someone starts to constantly feel sad or down, sex drive changes, extreme anger, drug and alcohol abuse, withdrawal from daily activities, detachment from reality, change in eating habits, low energy levels, and worst of all suicidal thoughts. Traumatic experiences, medical conditions such as cancer, stressful situations, unhealthy relationships and previous mental illness could be a trigger. One in four adults suffers from mental illness and about half of American adults develop this disorder at some point in their lives. Seventy five percent of the people affected globally come from low-income countries and fourteen percent of the global burden is attributed to mental illness. Is there a cure? Most people might question themselves. Several treatment remedies have been introduced and are rarely referred to as cures. Medications mainly applied by psychiatrists include mood-stabilizing medications, anti-anxiety medications, anti-depressants and anti-psychotic medications. Psychotherapy and brain-stimulation treatments are oftenly applied and residential and hospital programmes are sometimes provided. It is hard to prevent mental illness, though it’s important to take good care of oneself, check out for warning signs, have routine medical care and most importantly get help when necessary. In the most severe cases, mental illness could require guidance of a loved one or a doctor until they are able to participate in decision-making. Depending on the symptoms, there could be personal preferences, and this can be put into consideration by the affected person, working along with his or her health care provider. This said, time has therefore come for mental illness

The Impact of the growing attention between GCC and China Thesis

The Impact of the growing attention between GCC and China - Thesis Example The main reason for the study is that most countries across the world have for the past engaged and created a relationship with the ‘west’ especially the United States since it has been renowned as the world super power. The current investigation is a perfect example of how GCC which has member states such as Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia have taken a bold step in ‘looking east’ in order to satisfy the needs of each other especially economically,   politically and further. In fact, it could be argued that since the terrorist attack in the United States in 2001 among other related issues, most countries across the world with the inclusion of the GCC member states have now opted to break new grounds in the East by declaring their interest in participating and getting involved in China’s progression. Moreover, this study is aimed at ensuring that there is clear justification on why the   GCC member states have resolved on approaching China in most if not all their developments. In fact, the study will seek to discuss reasons as to why other countries, particularly in the developing world, understand the impact that is likely to emerge when there is the continuous growth of attention between the GCC and China.   The relationship between these two entities is continually intertwined since the GCC is renowned worldwide for the production of oil, gas and other energy-related products necessary in stabilizing, and further enlarging the economic power that is needed by China for the world at large.

Speech recognition Software Research Proposal Example | Topics and Well Written Essays - 1250 words

Speech recognition Software - Research Proposal Example Facilities such as financial institutions in particular have strict rules on personnel clearance. The vaults and financial files and data are only accessible by authorized people. They have, therefore, set up measures to ensure that this security protocol is observed which include the use of security keys and feeding in passwords before accessing certain areas. The problem above is not a new finding, but an issue that is in every financial institution. This has seen innovators and designers come up with solutions that have not solved the problem substantially. There have been inventions such as the use of security cards that are assigned to the various personnel (Clark, 2002, p. 26). These cards are as special keys, where each has a feature that is intended to enable access to certain places to the personnel concerned. They only need someone to swipe the card in a barcode reader at the door and input a password before a door opens. However, the problem with security cards is that they can be stolen or get lost. Criminal or personnel gets his/ her hands on the card and has the knowledge of the password; a security breach can occur, and it may lead to lose of crucial data or even money.Therefore to reduce the risk of lapses in cases where these security cards end up in the wrong hands, putting that power in somebody’s voice is the onl y sure way. The voice of a person activating the opening and closing of a door can go a long way in preventing such breaches. This is because voice recognition does not require any password to be fed to the system and it a persons voice is unique to themselves. Voice recognition is a technology that involves the translation of spoken words into texts. It is an invention that has transformed the way people interacts with technology from simple gadgets like the smart phone to complicated sets as voice controlled military missiles and fighter planes (Clark, 2002, p.59). Voice recognition has offered solutions to many real life issues

Sexism and the Star System in Architecture Essay

Sexism and the Star System in Architecture - Essay Example This kind of discrimination, unfortunately, is quite common in the profession and continues up till this day and age; it is still a major dilemma. Here, it will be attempted to describe various elements of sexism as well as those who have overcome such barriers inherent in the field of architecture, which include—but are not limited to—sexism and the star system in architecture; womens’ roles in architecture and the ideal architect profile; how kingmakers in architecture are usually men; and what it would look like if a woman were to be a kingmaker in architecture. II. Sexism and the Star System in Architecture The star system has, for a long time, dominated the way that architecture is run. The star system in architecture dominates who are the most sought-after design gurus in the field. Unfortunately, many times this system has favored men more than women in a statistical sense. Denise Scott Brown’s article Room at the Top?: Sexism and the Star System in Architecture is found in Dana Arnold’s book: â€Å"[S]exism and the star system in architecture [exists because] ‘[s]tar [q]uality’ [is] a ‘mysterious amalgam of self-love, vivacity, star, and sexual promise†¦... III. Womens’ Roles in Architecture and The Ideal Architect Profile The reason one needs to get a good architect is paramount.   A good architect on the project lays the foundation for everything else. Ideally, one wants to choose an architect for the project who has character.   In the same way this architect’s character is, so shall your structure be. Women have been at the forefront of architecture for years, but have been relegated to the shadows. â€Å"For centuries, women have designed and built works of architecture around the globe. But when architecture officially became a profession requiring professional education and licensure, the doors were slammed shut to women†¦A less-than-welcoming educational environment and a hostile [and discriminatory] work environment awaited them.†2   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Women who are able to be professional in their field underscore the need for professionalism in the field of architecture. à ¢â‚¬Å"The absence of women from the profession of architecture remains, despite the various theories, very difficult to explain and slow to change. It demarcates a failure the profession has become adept at turning a blind eye to, despite the fact that it places architecture far behind the other professions with which architects frequently seek to align themselves.†3 One wants an architect who will be able to see the project through from inception to completion.   Therefore, this person is going to have to envision the project as well as bring it to fruition. Maya Lin designed the Vietnam War Veterans’ Memorial when she was a 21-year-old student. The memorial now serves as a reminder of those who fought in Vietnam and lost their lives as a result.

Powerful Poetry Essay Example for Free

Powerful Poetry Essay â€Å"Shall I compare thee to a summers day? Thou art more lovely and more temperate. † This line is from sonnet 18 and it is one of the best known of William Shakespeare’s 154 sonnets. William Shakespeare is the man who created beautiful poetry and he influenced people to create their own. In today’s modern day society, whether it’s widely read or not, poetry has the ability to be considerably moving and to truly touch people. Poetry is relevant and interesting in today’s society because it expresses a great array and depth of people’s feelings, it makes the reader connect with the poem, and it has a unique value. Also poetry is second-hand in music because in most hip-hop songs the words rhyme and create a rhyming couplet. Pursuing this further, poetry is a very powerful thing and it should be included in today’s up-to-date society. Unquestionably, all poems express feelings and emotions that the writer has dealt with throughout their life. Poetry expresses emotion in a form that delights the reader in one field and a feeling of sorrow in another. No other type of writing has the power or capability to arouse that much emotion other than poetry. Every living creature has feelings, but everything has its own way to express it. One way humans express their deepest feelings is through using their language to write and compose poetry. Reading poetry can help see through the eyes of the writer and see what they are experiencing. â€Å"This power rises from within, like the color of a flower which fades and changes as it is developed† (Shelley). This quote says that people have the ability to express themselves and that is very important in life. Poetry can make it easier to step into the shoes of someone else and learn about their personality. Without poetry, people would not be able to express their feelings and emotions and show people their real personality. Also poetry can help people by using it to release tension or stress that they need to get rid of. After a rough day at school, reading some poetry is a good way to get rid of the tension that is caused from problems such as taking a hard test or getting a lot of homework. Poetry helps soothe the mind and gives the mind a respite. Poetry uses the five senses to create a peaceful and pristine image using just words. One example that uses the five senses is, â€Å"All overgrown with azure moss and flowers/ So sweet, the sense faints picturing them† (Shelley). This quote uses the sense of sight because the image is so beautiful that your sense of sight faints. This style of writing can be very calming and comforting when read in a quite environment. Poetry is just like a car wash for the mind and soul; it freshens the soul and gives the mind a brand new start. Without poetry, there is one less way to get rid of stress and release tension. In addition to being used as a stress reliever, poetry is used to compose music. Just as in poetry, music also shares a basic element known as rhythm. In poetry there can be many different kinds of rhythm at the same time. Individual lines include unstressed and stressed syllables which is called a meter. There is also a rhythm between lines when metric patterns are repeated. In music, cadence is the beat of the music and the beats give the music its regular pattern. Poetry and music also display emotion and expression in their amazing works of art. Rap is made up of rhyme, rhythm, alliteration and many other poetic attributes. It is the most alike to poetry, however it is still music. Music without words is poetry, but not in the general state. Without poetry there would be no music because they are very similar and one can’t live without the other. Another reason why poetry is relevant is because it is much more entertaining to read compared to reading a book. Furthermore, poems are much more interesting to read instead of reading a long, boring book. Book plots and characters can be remembered for a limited period of time but poetry is one of the only forms of literary language that can be memorized. In the world of poetry, all of the rules that are applied to writing books are ignored and a piece of art is created that is completely unique. Poetry is such a short form of writing that the reader can think about the poem for hours without having their nose buried in a book. Poetry uses three ideas that are important to the text; mindful imagery, emotions, and language. Without these three things, poems would not have descriptions that use the five senses to create an image and people would lose interest in reading it. On the other hand, some people believe that poetry is irrelevant and this is why they are wrong. Some people might say that poetry is irrelevant and it is a waste of time. They might say that poetry is irrelevant because they believe it is boring to read and there is more people writing poetry than there is appreciating it. Poetry is relevant because it is much shorter and easier to read compared to reading a book. Poetry is very exciting to read because it expresses the feelings of the writer and puts the reader in the writer’s shoes. Poetry is enjoyable to read if you can understand and comprehend what is happening in the poem. Reading poetry is a surrogate form of reading and it is read by many people. Therefore, poetry is relevant and important in today’s society and should be respected more. In short, poetry is very relevant in today’s fast-paced, technological society for many reasons. Poetry is a way to let people express their emotions and show what their personality is like. Reading poetry is a salutary method to reduce stress and can relax the brain when it is overloaded with too many problems. Also poetry is a way to create a rhythm and there would be no music without poetry. Lastly poetry is much more entertaining to read compared to reading a long, boring book. Poetry is an aberration because it is much better than the standard. If poetry was never taught again in schools we would most importantly lose a vital language from our past. Poetry is only as relevant as the message of the poem, depending on how well it has been written. Works Cited Shelley, Percy Bysshe. Ode to the West Wind. Mcdougal Littell Literature. Evanston: Mcdougal Littell, 2008. 850-52. Print. Shelley, Percy Bysshe. A Defense of Poetry. Mcdougal Littell Literature. Evanston: Mcdougal Littell, 2008. 857. Print.

Kristens Cookies Essay Example for Free

Kristens Cookies Essay The bottleneck in the process, which is the time required to bake the cookies, will need to change (decrease) in order to fulfill a demand of 25 dozen cookies per night. Currently, Kristen and her roommate have one oven which can bake one dozen (one tray) cookies in 10 minutes. If Kristen and her roommate were to purchase a second oven, this 10 minute bottleneck in the process could potentially be reduced to a 5 minute process task. This would make the mixing of ingredients the bottleneck, which is a 6 minute task. Due to the bottleneck shifting to another shorter task due to the original bottleneck’s task time decreasing, the max rate of production will also increase as shown below: d) 30 dozen per night? The answer is the same as part c. e) 35 dozen per night? The answer is the same as part c. iv) It is midway through the first night of business with a setup as described in the case. A rush order comes in that wants the cookies in 30 minutes. Do you accept the order? Yes or no. Explain how you decided. Assuming Kristen and her roommate are working on a previous order when the rush order is received, the rush order would only be accepted if it had been received at 11 minutes into the order prior to the rush order and 24 minutes into the order prior to the rush order. This is shown visually below: Figure 3: Resource Utilization For Rush Order Received 11 Minutes Into Prior Order Figure 4: Resource Utilization For Rush Order Received 24 Minutes Into Prior Order These diagrams show that as long as the rush order is received between these times in the prior orders workflow, there will be no resource conflicts and the rush order can be successfully completed. If the rush-order was received prior to that stretch of time, there will be resource conflicts or extended wait-times as shown in the figures below: Figure 5: Resource Conflict For Rush Order Received Earlier Than 11 Minutes Into Prior Order Figure 6: Resource Conflict For Rush Order Received Later Than 24 Minutes Into Prior Order In order to mitigate the resource conflicts caused by accepting an order earlier than 11 minutes or later than 24 minutes into the previous order, wait times would need to be introduced in order to allow the resource to complete a task for one order and then perform the task for the rush order. This would introduce inefficiency into the process and most likely impact receipt of future orders. v) We need to consider business strategy: will the process capacity be higher if Kristen offers only non-customized cookies of one type? What are the advantages and disadvantages of this alternative strategy compared to what Kristen now plans? The process capacity will not change in the short term if Kristen offers only non-customized cookies. The case study makes it clear that the process that Kristen follows requires specific amounts of time to be spent at each step. However, in the long term, Kristen’s capacity will increase as she becomes more adept at making the one type of cookie she has elected to make. This will reduce the time required at some of the process steps (but not necessarily all) and ultimately increase the output capacity her and her roommate are able to achieve. Pros of non-customized cookies: Time spent shopping will be reduced, as will overall variability in price of ingredients. Kristen and her roommate will become more efficient due to standardization They will become much better at making one type of cookie rather than many; total flow time will ultimately decrease from 27 minutes. Bottleneck will not decrease due to increased efficiency because cooking time is set. However, time spent mixing may increase as might the time spent receiving the order, packaging the cookies, etc. As cookie quality increases due to standardization, demand will increase. Assuming more resources are not brought in, supply will likely stay the same. This will allow Kristen to increase the price for her cookies. Cons of non-customized cookies: Less variety will cause Kristen to set herself into a niche market. Some customers may not like the cookies Kristen bakes; others may have allergies, etc. Initial profits may not be as high as they would be if Kristen were to sell multiple types of cookies.

Cross Cultural Management Report On Nandos Cultural Studies Essay

Cross Cultural Management Report On Nandos Cultural Studies Essay The operation of business on a global scale requires that firms should cultivate their international business by respecting the national differences in the countries where they expand to. This is what Nandos had failed to observe. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African s national culture is not the same thing as what applies in countries in European and Asian states . Also , the Nando s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in . The national culture of South Africa has greatly influenced the corporate culture of the Nando s organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible , led to the unprofitable business operations in these countries . The level of competition in the fast food industry in contemporary times is getting tense, with expansion in big firms and new entrants to the business. Issue#2 Advertisement issue in Australia and South Africa Nandos is known in South Africa for its humorous but often controversial adverts. One such television advert from 2000, involved a blind woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused uproar from people who were concerned that the blind would be offended. The South African Advertising Standards Authority  called for the withdrawal of the advert. Several blind people were quoted in the media as finding the advert amusing In Australia, Nandos ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nandos adverts proclaimed that the strikers decided to unsew their lips after hearing the news that with every Nandos quarter chicken combo, Nandos are giving away an extra quarter chicken free. Melbournes Sphere Advertising, said that the ad was designed to spark controversy, saying that they knew that theres a section of our audience thats going to be uncomfortablebut we want to evoke a response. In 2007, there was further controversy in Australia when Nandos aired a sexually explicit advertisement; centered around a family whose mother figure was also a pole dancer. Despite complaints to have it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating. Currently, this advert is still causing a heated debate. It ranges from virulent opposition to Nandos on various blogs to modest reviews in some Australian online directories. Most recently they have created a cheeky campaign for their new Tropico Burger with the former football star  Warick Capper  as the face of the new promotion. Capper asks the question, Whose buns does the sun shine out of the most? Mine or the Tropico Burger? They have developed a catalogue of commercials on the  Nandos Australia Advertising  website. During the South African national elections of 2009, Nandos made an advert lampooning  ANC  Youth League president  Julius Malema  by using a puppet that resembled him. Malemas lawyers sued Nandos and the original advert was removed. However, an altered version was released, with the puppets face pixelated and the voice altered. The puppet used in the advert was later sold at auction for R100,000 which was donated to an educational charity. Issue#3 How to retain cultures and values while expanding abroad One of the biggest challenges for Nandos was seen as how to retain their culture and values while expanding abroad. As Jane Hume related: My key task is to keep our culture burning within the expanding South African and global context. We want to be global but local, big but small, and decentralized with central reporting andcontrol. Above all, we must retain our close family centred culture, our core values, in the process of globalization, yet adapt to very different cultures. A second challenge for Nandos lay in how to build critical mass in foreign markets. Stores overseas had to begin with simple store marketing, just as South African stores did when Nandos began. In most countries, people were not familiar with Portuguese food, and their advertising had to be a lot more educational than was the case in South Africa. Nandos wanted this education to be done with the same tone, fun and irreverence that was typical for the brand at home. Recognizing the potential pitfall, however, McKenzie noted that no attempt was made to translate humour from South Africa to other countries.They have to find their own level of humour. It is very much a cultural thing. Their advertising should be topical. Only they know the burning issues in their country, the areas that would attract most attention. But it must be packaged in the Nandos way. It was assumed that humour and irreverence were sound positioning strategies worldwide. Issue#4 Is Nandos haram or halalà ¢Ã¢â€š ¬Ã‚ ¦.Issue arises in Pakistan and Malaysia A mail from a customer who confidently state with some evidence that nandos is not halal Dear Friends,   AOA I am posting an email(un-edited)received from a relative.Comments of brothers will help.To me besideNOT HALAL the acts are CRUAL in a society which claims to be flag bearer of humanity.Commercialization (for cost saving,profits)to save some money cannot be used to induce ZULAM on livings.Here is the text received. Councillor Salim Mulla   Chair Regeneration   Town Hall, Blackburn   BB1 7DY   01254 585321 01254 260208 Email:  [emailprotected] Asalaamualaikum Brother and Sisters, After a recent meeting with HMC (Halal monitoring committee) I can confirm that the chicken served by Halal Nandos outlets still is NOTHALAL. HMC personally inspected the slaughterhouse of Freemans and came up with this conclusion. My point of contact is Haroon Rashid. Their chickens are all electrocuted, the power is that much that some of the brains explode and so do nerve endings. They dont do ziba as the chickens flap around too much and it leads to their wings getting damaged. This is definitely not Halal and not the way that Allah says to treat these animals. An extract taken from the Guardian (astaghfirullah) website on the issue of fast-food taking the case of Freemans who is the supplier of Nandos. Newent sits in folds of lush countryside at the far western reach of the Cotswolds hidden from view, is Freemans of Newent. Clifford Freeman and his cousin own this poultry abattoir. It is the largest Halal plant in Britain , employing more than 250 people, slaughtering 300,000 chickens a week, and after considerable   persuasion and hesitation Freeman has agreed to show me how it is done. The birds are collected from farms at night, transported to the site in the early hours of the morning, and kept in darkness until   they are ready to be killed. Workers hang them upside down by their feet in shackles, suspended from a conveyor belt, or line, which then dangles them through an electrified bath. Their heads are submerged, and a high-frequency current in the water stuns them. The line keeps moving,  taking the birds on to the slaughter area, where three men are standing ready to cut their throats. Issue#5 Issue in U.A .E where people are highly responsible and human oriented Dear All, here some informations i got today. I m a regular customer of Nando`s in the Greens. I like the food and (till this day) the concept of Nando`s. Even the home delivery service it was always good. BUTwhat i heard today made me very angry!! The staff of Nando`s in the Greens have to work daily minimum 12 hours, without to get any payment for the overtime (btw..it is against the rules of U.A.E to do so) furthermore almost all of the staff would like to leave the company asap, because of the Manager there and his behavior. Actually there`s one case, where a Lady from the Philippines after 3 years worked as a waiter, wants to leave Nando`s to start a new job in a other company. I saw her crying and asked her what`s wrong with her. She explained me her problem. Her previous contract (incl. labor card, viza and so on) with Nando`s in the Greens is expired and as per the rules of U.A.E, she can leave Nando`s and start to work somewhere else where ever she wants. The problem is the Manager of that branch in the Greens. He is trying to force her to stay there and to renew the contract. They signed already the letter of resignation (both the Lady and the Manager), but still the Manager is forcing her and telling her lies so that she have to stay there and work. His problem is the lack of staff, that is why he wants her to stay there. That behavior of the Manager is inacceptable!! I gave the Lady my phone number and will support her in that case. I have some powerful relatives here in the U.A.E. and until now (Thanks God) i never needed their help, but in that case i will call them and will ask them to help me/us. Anywayi wont visit any Nando`s anymore. Such a concept of modern slavery i wont support!! I will inform all of my friends and relatives about and tell them not to go there anymore! Regards H.Resad Issue#6 Controversies in India regarding their taste Nandos has opened its branch in India recently in 2010. Only one branch of Nandos is operating in India though India is a very large country and highly populated. The main issue which Nandos has to come across is that majority of the Indians are vegetarian and they dont eat chicken because of their customs and religion. Where as Nandos is a restaurant for chicken lover and that is the main biggest draw back to Nandos. Once it happens with Mc donalds that they open their branch in a very wrong area where majority of the people were vegetarian and because of which they face the loss and it all leads to bad publicity that is why Nandos open their one branch and they couldnt have the advantage over the large population because Nandos wanted to play safe Issue#7 Cultural discrimination in Saudi Arabia Nandos is also operating in Saudi Arabia but they arent that successful due to some reasons. As we all know that Arabs are known not be efficient and unproductive people. Thus, less people are hired from Saudi Nationals as employee and waiters and more are hired on international basis as they are considered to be more efficient and more productive. Therefore, there is a cultural discrimination problems leading to cultural issues. As it has been disliked by Saudis as more international are hired rather than locals. Through a survey it was been found out that among Nandos employees only 30 percent Saudi were hired and the majority were internationals. The consequences of this discrimination were really bad as it led to a very bad publicity for Nandos. Lessons and the reasons of their growth A global brand talks about growing the right way http://www.monkeydish.com/sites/default/files/imagecache/article_main_photo/articles/Nandos-Chicken.jpg How do you build a global restaurant chain? Robbie Brozin, the founder of $1-billion-a-year Nandos Chicken, ended the educational component of the Restaurant Leadership Conference with some specific tips for attendees. Nandos specializes in Portuguese-style chicken at its 1,000 stores, only four of which are located in the United States. The chicken is grilled and spiced with peri peri, a hot sauce widely known in Nandos home base of South Africa. Brozin said hell open three more stores this year in his New World foothold of Washington, D.C., guided by what hes learned from operating on four continents. Here are some of the lessons he shared with the 1,400 executives in attendance: You cant build great brands with advertising. At the end of the day, its the people. Nandos looks for hires that are a little different. We spend an inordinate amount of money to motivate our staff. We have a saying: Happy staff equals happy customer equals happy bank manager. How Nandos motivates its employees can vary greatly from market to market (its strongholds are Australia, with about 300 stores; the United Kingdom, 300 stores; and South Africa, also with 300). The constants are an emphasis on having fun and making a difference to the people who please customers one quarter chicken at a time. Partying is encouraged. Design can change a culture. [But] everything you design has to be about the people. He cited such people-pleasing possibilities as the look of the uniforms. You have to be profitable in America, and you have to have it profitable in Australia. The means are often very different, Brozin noted. Yet the brand has to have a common thread. Programmed into the DNA of every Nandos is the focus on chicken and the staff that serves it. Indeed, the absolute key to Nandos success, especially in the early days, was focus, Brozin stressed. He never forgot the objective, or the means to that end: At the end of the day, you have to have an amount of passion. But you also have to have an amount of commitment to making money. Recommendations Thus for organization like Nandos the need to observe people s custom, taste , national culture in carrying out its strategic marketing this is germane for their effective and successful operations as they expand the business . To overcome the issue in India, Nandos should open their outlet in the area where there are less vegetarian and they should introduce more new food stuff which doesnt contain chicken in it and should go fir more vegetables item. And while doing advertisement they should focus on stuff which doesnt contain chicken so that Nandos dont conflict with their custom and religion. To overcome the issue in Saudia, they should hire more Saudis rather than foreigners. In order to increase the efficiency and productivity of Saudis they should arrange more training programs and should give them more and better training in that way they can increase their productivity and they dont have to hire the people from outside and this how they can overcome this problem. To overcome the problems regarding Halal and Haram which is mostly concerned by the Muslim countries such as Malaysia, Saudi Arabia, Pakistan and Bangladesh? Nando should spent more on advertising so as to ensure people that the chicken food provided by Nandos is Halal and not Haram. As many people consider their chicken as Haram due to which they have stopped eating it. Therefore, in order to avoid such bad publicity nandos should make people aware of the fact and should provide fool proof reasons that the chicken offered to them is Halal and not Haram Nandos had failed to observe. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African s national culture is not the same thing as what applies in countries in European and Asian states . To overcome this issue they should cultivate their international business by respecting the national differences in the countries where they expand to Nandos is known in South Africa for its humorous but often controversial adverts. This controversies create a lot of problems in South Africa and Australia to overcome this problem they should make different ads in different countries and all those ads should be within the limitation of their culture and should be that much decent that it is acceptable by everyone. They can solve the issue in U.A.E by chaging their manger because the mangaer behavior with the employees were not good and he was not being fair with them and they were nt evn paid for the over time because of which people were running away from Nandos and no one was ready to work over there. This was even affecting their sales because when customer came to know about the unfair with the employees they were so human oriented that they went on protest against nandos which resulted in bad publicity

Major Problems in Mexican American History Essay -- Mexican History Cu

Major Problems in Mexican American History Mexicans have been a people long oppressed. That is evident not only by the readings edited by Zaragosa Vargas in Major Problems in Mexican American History, but also by the the documentary Chicano!. The Mexicans’ past is underscored by conquest of the present-day American Southwest first by the Spanish and then by the United States following the Mexican American War. With other countries establishing control over them, Mexicans have never really been able to establish themselves. Efforts were repeatedly made to shape them into what others perceived them to be. The language they should speak, the religion they should practice, the things they should learn, and the way they should live, were all decisions that for many years Mexicans did not have the power to control. This lack of power allowed the Spanish and the United States to take advantage of Mexican rights, labor and land. In addition, it also produced a loss of Mexican identity and culture. Mexican American history began in the16th century under Spanish colonialism. The Spanish had a goal of conquest and colonization. Evidently, that goal was successfully accomplished because when the Spanish first arrived in 1492 Mexico’s population was fourteen million, but by the end of the 16th century it had drastically declined to one million. Numbers decreased because of the cruel treatment, forced labor, and disease brought by the Spanish. The Spanish eventually controlled most of the territory in the Southwest and over three hundred towns had been established for the purpose of control and conversion. The Spanish imposed conditions on the natives of Mexico that would belittle them. They aimed to convert them in order to make them re... ...heightened sense of self and group identity. The term Chicano encouraged Mexican Americans to take pride and interest in their history of struggle in America. It is when dealing with this period in Mexican-American history that the documentary Chicano! steps in for Vargas, better explaining the movement that occurred. Mexican Americans distinguished themselves at home and abroad during World War II and worked toward political, educational, and social equality in the country they defended. ...La Raza! Mejicano! Espanol! Latino! Hispano! Chicano! or whatever I call myself. I look the same. I feel the same...I cry and Sing the same. I am the masses of my people and I refuse to be absorbed. I am Joaquin...The odds are great but my spirit is strong...My faith unbreakable...My blood is pure...I am Aztec Prince and Christian Christ...I SHALL ENDURE! I WILL ENDURE!

Troubles Macbeth Faced :: essays research papers fc

The Troubles Macbeth Faced Immediately After the Murder In this world a person is suffering from stress put on his shoulder. Due to the amount of stress, naturally a person cannot sleep with a mind empty of worries. Sometimes a person gets disconnected from God. The disconnection from God along with the increasing amount of stress and of lack of sleep could lead a person to depression and losing hope in life. In Macbeth, the leading character, Macbeth suffers the same symptoms with an over stressed person in real life. Moreover, these symptoms begin when Macbeth kills King Duncan. Therefore, after killing King Duncan Macbeth, the noble character, suffers from serious problems that lead him into losing the hope of living. People might say that the importance of religion to Macbeth gradually decreases to a point where he no longer refers to God in his thoughts or actions. For he had killed Macduff's wife and children for no logical reason. Moreover, Macbeth proves that he no longer has second thoughts about killing people when he says, "From this moment The very firstlings of my heart shall be The very firstlings of my hand." (IV, i, 145-147). This saying contradicts him, when he first killed King Duncan, when he said, "But wherefore could I pronounce 'Amen'? I had most need of blessing, and 'Amen' Stuck in my throat." (II, ii, 35-37). However, due to the fact that Macbeth knows that he is disconnected from God, it will be impossible to be reconnected to Him. So his guilt fades away, knowing that he will end up in hell. Thus, this makes Macbeth lose hope of living at the end of the play. Although Macbeth, hesitates at the beginning to kill King Duncan. His wife, Lady Macbeth, convinces him by saying, "What beast was't then That made you break this enterprise to me? When you durst do it, then you were a man; And, to be more than what you were, you would Be so much more the man. Nor the time nor place Did then adhere, and yet you would make both. They have made themselves, and that their fitness now Does unmake you." (I, vii, 47-54). Lady Macbeth tries to encourage her husband to kill King Duncan by questioning his manhood. However, after committing the murder, Macbeth suffers from stress, worry and lack of sleep. He is stressed about the fact that his wife is going insane. He is worried at some point that someone might get suspicious about how Macbeth got to seize the throne.

Billy Liar :: Drama

How I Would Play Billy Page 36, Act 2, Lines â€Å"†¦Rita, will you listen for one minute!†¦ No, listen to what I’m telling you!† Until Page 39, Lines â€Å"He can’t wash himself, never mind the pots.† The reason I chose Billy to discuss how I would play his role in the play is not only I was him in the short scene presented to the class, but he has more to him than meets the eye. There are so many things which distinguish Billy character, and make him unique. Billy is proposed to three different girls, he starts tells small fibs to make his life sound more interesting, but gradually people realise that he is lying and he makes up more lies to get himself out of trouble. Eventually his life seems to be based on lies. In the scene I have chosen it begins with Billy on the phone with the domineering Rita. He seems to be over powered by her frequent and poignant questions not to mention her intolerant attitude. In this case I would play Billy with a sense of awareness about him, as if he didn’t want anyone to hear what he was saying. By that I mean a softer voice, and he would keep looking over his shoulder to check no one was there listening. Towards the end of the phone call however I would make sure Billy would be getting worked up because Rita was saying that she would be going round there to collect the ring and she wouldn’t take no for an answer. Billy would raise his voice slightly, and he would be gritting his teeth trying to hold his anger in. Eventually Rita hangs up on him and he slams the phone down releasing his anger from the phone call. In the phone call I would have Billy pausing a lot, making it sound like Rita would be interrupting him. Also I would have him say the line â€Å"Of course it’s all right...† with a very soft and gentle tone, trying to calm her down, and convince her that nothing has happened to her precious ring. On top of that this is the first case that you see Billy lying, in this particular scene I have chosen. The ring is certainly not at the jewellers, it is sitting on Barbara’s finger. During the phone call I would have Billy walking back and fourth about four steps at a time. This should represent that a lot is going on in his head and that he is nervous. I would have him waving his left hand around, as if he is making everything up on the spot, his right hand

Philosophy of Truth Essay

There are many theories on the meaning of truth, and with those theories come beliefs and questions as to why one is more adequate than the others. The theory that I will discuss as the most adequate is the correspondence theory. Honestly, I don’t possess the capabilities to fully determine the most sufficient theory of truth. I do, however, have empirical evidence and solid reasoning to support the correspondence theory. There are many valid arguments and questions of this theory that I am not qualified to completely refute. For the sake of this essay I am only able to continue this age old discussion, not to conclude with an exact theory of truth to follow. First I will introduce the basic ideas of the correspondence theory and then I will show why I support these ideas. Then I will present what some other philosophers have said in regards to the correspondence theory and how I interpret these statements. To end, I will discuss the basic arguments against the correspondence theory, and show reasons as to why these arguments are applicable to any theory. The concept of the correspondence theory says that a statement is true only if the facts given match up with reality. (Solomon p. 268) This can be a very simple approach to determining the truth. The basic idea is that if, based on my understanding of reality, the statement given matches that reality then the statement is true. If the statement does not correspond to reality then it is false. A statement is a sentence that can be determined to be true or false but not both at the same time. So ultimately I use past experiences and beliefs to determine my concept of reality. Then, based on my idea of reality, I determine if a statement is either true or false. â€Å"To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, or of what is not that it is not, is true† (Solomon p 268) This was Aristotle’s belief in Metaphysics and seems to be a very clear-cut statement on how to determine truth. Either a statement is true or false. The law of contradiction says that a statement and its denial cannot both be true. (Solomon p. 266) This reinforces the belief that a statement cannot be true and false at the same time. As Aristotle also said in Metaphysics â€Å"It is impossible for the same man to suppose at the same time that the same thing is and is not. † (Solomon p 266) This however, as some still argue, does not solve the problem that what may true to one, may be false to another. If reality is based on my experiences, then having different experiences can cause different perceptions of reality. The argument of whom or what would determine the final truth is well beyond my qualifications. This can cause a contradiction of truth. This contradiction, based on an individual’s idea of reality, is another concept that I am able to only understand and take a position. I do not have the final answers to these arguments but I do have a perspective. An individual’s concept of reality is unique to that individual. Based on ones’ experiences comes that person’s concept of reality. Just because someone’s experiences cause them to believe one truth, doesn’t mean they are wrong if I believe another truth. This idea of reality is what causes philosophers to discuss different theories of truth and their credibility’s on many different levels. These extreme cases and abstract ideas is where the correspondence theory draws in the critics. I feel that some of these arguments, though valid, are applicable to any theory. The first argument of this theory roots from the name itself. This argument of the correspondence theory states that â€Å"there is no such thing as a statement or belief that by itself is capable of corresponding to anything. † (Solomon p268) This means that mainly because our words have different meanings in different languages there is not one single statement that can â€Å"correspond† to anything. I feel that this is a weak argument in that it would mean that nothing can be true. There are many different languages and there is no single word I know of that is universal. This argument could be applied to any theory of truth. If what I say is not true to everyone, then it is false. That seems to be the basis of this argument and because of this belief nothing could be true. To me that is an outrageous and un-realistic argument. The next point critics of the correspondence theory make is that there in some cases may be physical implications with verifying correspondence. One example of this for me may be my diabetes. If I say â€Å"my blood sugar is low† the only way to verify if that is true is through the use of my glucose meter. Without the correct equipment there is no way to tell if that statement is true. (At least until I’m in a coma! ). To me this still seems to have a simple solution; the truth isn’t known until it can be verified. I truly do not know if my blood sugar is low until I have tested it. This may cause me to have to rely on another person’s statement but then I can only form an opinion. If I cannot verify the truth physically then I do not know if it is true. This brings up the next argument. The final point I will talk about is that of abstract ideas. Some people will argue that the correspondence theory does not â€Å"work† for abstract ideas, such as love and feelings. These are difficult to verify since they are mostly feelings. There is no concrete source to â€Å"match† them up with. To find the truth in these areas is very difficult with any theory of truth. The best answer I have to counter this objection is that the truth to these abstract ideas is unique to every individual and is really more of an opinion. If someone says â€Å"I am hungry† that is really more of an opinion than a statement. Therefore these claims cannot be either true or false, they are a feeling and that is not for me to judge as truth or not. This leads me to conclude that the correspondence theory is the most adequate theory for determining truth. As long as a belief or statement corresponds with my perception of reality then it is the truth. Though there are valid arguments against this theory I feel that they are a stretch and can be argued against any theory of truth. Bibliography Solomon, Robert, Introducing Philosophy, 8th edition, (Oxford University Press, NY 2005) pp266-279.

Generoso Pharmaceutical Inc

Malijan, Mary Erjoy D. GENEROSO PHARMACEUTICALS AND CHEMICALS, INC TIME stage setting 1978 and in 1988 GPC guide in the press manufacturing ofpharmaceutic point of intersections for both the national and merchandise markets and the Generics Bill came in. SUMMARY / ABSTRACT This courtship examines the management of Mr. David Genereso in the GENERESO PHARMACEUTICALS AND CHEMICALS, INC to be hail a productive and successful association. Mr. David Generoso was a school of thought graduate of a sectarian university in the Philippines.He began his career in the Philippine pharmaceutical industry at the Central Luzon Region. He married Elizabeth Reyes, a nurse and manifest public accountant and they have been jocund by 5 childrens. David engrafted a caller-out called Generoso Pharmaceuticals and Chemicals (GPC) with Elizabeth and a business occupy Mr. Rafael Buenaventura, the team set up obtain at the Generoso residence in Tarlac. An sign capitalization of P300 started the business with a xii bottles from the pharmaceutical firms which they had been connected with before.GPC was equal to(p) to establish a good track destroy fast and its client base expand beyond the region. David and Rafael had to hire extra manpower to peddle their goods 2 sales articulation in1978, 5 in 1979, 12 in 1980, 25 in 1981, 53in 1982, and 75 in 1983. From its initial assets of P300 in 1978, GPC had total assets of P12 million in 1983which consisted of a dozen vehicles, a few pieces of sincere estate in the Central Luzon Region, an office, a modest amount of inventory and cash.Elizabeth initiated GPCs reorganisation to control over different product lines, which by the year 1988 was composed of some(prenominal) subdivisions Pharmaceutical Distribution class, Agrovet Division, Cosmetics Division, Raw Materials Indenting Division and the Contract Manufacturing Division. As of 1988, there were 32 large-scale pharmaceutical laboratories in the Philippines, some ofwhich manufacture only their own brands and/ or brands licensed by foreign medicate manufacturers and about sixwere engaged in contract manufacturing. There were an estimated 150 distributors of trade pharmaceutical products in the clownish, and among them is GPC.Together they serviced an estimated market of at least P5. 7billion, based on retail sales statistics from the National Census and Statistics Office. No one is engaged in theextraction of progressive ingredients from topically available raw materials or in theformulation of natural products from k today active ingredients. As a result, the country continues to rely heavily on trade pharmaceutical products and raw materials, which have averaged at U. S. $67. 853million annually from 1982 to 1986 according to Foreign apportion Statistics of the Philippines.In 1988, the American principal offered his plans to David of GPC engaging in the contract manufacturing of pharmaceutical products for both the domestic and export mark ets. The proposed pop out was to compound locally all products that it will manufacture and sell, importing only the active ingredients and bulk materials that it is unable(p) to produce locally. Heavy emphasis would be placed on applied research to extract and develop active ingredients from locally available raw materials, health foods, fibers, food supplements, and other over the-counter products. The keep company was now a going concern value at P40 million.The proposed compute would live around P135 million. I. STATEMENT OF THE OBJECTIVE * To be able to continues strategic planning. * To be able to come up with the additional work out to fulfil the pop the question. * To have environmental strength. II. CENTRAL occupation * To determine possible action of GPC in order to continue in the contender and find additional fund for the dispatch. III. AREAS OF good will (SWOT ANALYSIS) * The company has a going concern value of P40 million, and the mold will follow P1 35 million. * The American principal offered his plan to engage GPC to export the products.SWOT ANALYSIS STRENGHTS WEAKNESSES 1. Ready for amplification 1. Short on financial resources 2. safe financial condition 2. Expansions are alike costly 3. Reputation of good customer service 3. Weak advertising and promotions OPPORTUNITIES THREATS 1. powerfulness to grow rapidly 1. Risk of the project because it is costly 2. Business expansion 2. entranceway of new competitors 3. Opening to emerged with new technologies 3. presidential term new policies and regulatory restrictions IV. ALTERNATIVE COURSES OF bodily function 1. Generoso Pharmaceutical and Chemicals should non accept the project and stay small. ADVANTAGE Less cost and risk. DISADVANTAGE * The company will not be competitive. 2. Generoso Pharmaceutical and Chemicals can bear money to the bank. ADVANTAGES * Can implement the project early. * Long term payments. * Can go for the project. DISADVANTAGE * Has an involvement . * The longer the period the debt is not paid the higher interests. * The relieveer pledges some assets as collateral for the loan. 3. Generoso Pharmaceutical and Chemicals should accept the project. ADVANTAGES * higher(prenominal) graphic symbol of product should be obtained. * The company will remain competitive. DISADVANTAGE * Its too costly. * Risky The creditors need to let funds. V. RECOMMENDATION I therefore cogitate that the best solution to the problem in alternative course of action is piece 2 which is the Generoso Pharmaceutical and Chemicals can borrow money to the bank because even though you had a debt and it can generate interest you can pay it because of you new technology that has and you will remain as a competitor and has a high quality of product but in a lower price. VI. STRATEGY FORMULATION Discussed the project to everyone. Have a budget. Consider the new customers that you might have. Your environment can tally with this project.Your employees were c apable of doing this project. VII. PLAN OF ACTION ACTIVITIES someone RESPONSIBLE TIME FRAME figure Discussed the project Owner and Principal 1 day take up a elaborated plan Principal 1 2 weeks Borrow money from banks Owner 1 month VIII. POTENCIAL PROBLEM 1. What if the project failed? 2. What if the company was not capable to pay his debt? 3. What if the budget that you collect was not enough for the project? IX. CONTINGENCY PLAN 1. Make a plan that can recover the company if the project failed. 2. Find some businessman who wants to be part of a GPC. 3. Make some Marketing and Advertising strategy.

Reading Reflection Essay

The literary civilise that we discussed this week was interesting to me in so numerous offices. The chapters talked about different types of literature such as poems, short stories, and also novels. Throughout the avering I experience literature in a way I piddle never understood before. writings restores the past, stimulates the imagery, glorifies the commonplace, evokes emotions and links feeling to thinking, upholds a vision of the high-minded and reveals valet nature by exploring significant human questions. I have to say I have been truly convinced. The purpose of the creative process is to sanctify things form.Writers are artists who use words to express ideas and feelings. As a reader I had to use my imagination which is the human power that shapes artistic mental synthesis it enables a sources work to become an expression of content in our world, and allows readers to engage in identifying with what the authors work has to say about things that matter. So basic ally we all become writers in a sense. When reading this paper you sort how to feel when I found out a little more about literature. belles-lettres allows you to read with a purpose while at the uniform time using the experience to connect to the writer.Literature is a creative process that begins in writers experiences and imaginings. characterization is a distant composeity of something that can be experienced and understood through the senses or the representation of an idea. Writers use precise speech in developing images, or imagery in a literary work. Tone also plays an authoritative part in a literary work. It identifies how the author set aboutes a subject and conveys it to readers. Either way we look at it as literature been a precise important part of our history. We tend to use literature in everyday life.We have to search for meaning and explore literature in different aspects of been a reader or writer. We can use the biographic/Historical approach to evaluate the meaning of a literary work. Its the attempt to measure the purpose to which the life of the author or a diachronic context can shape literary expression. Critics lard a historical period as a context, creates characters that reflect its value, and explores trends that occur in it. William Faulker was an American writer who took this approach, creating narratives that identified values and conflicts in a historic era in the South.He created complex characters and a community that carefully mirrored life in the South and, used them as centerpieces in some(prenominal) of his works. You could also apply persona to this analytical approach referring to the narrator in a story or the speaker in a poem, who may or may not reflect the perspective of the author. The creativity to start a literary work is in our imagination we just have to put it master on paper. Reference Clugston, R. W. (2010). Journey into Literature. San Diego, California Bridgeport Education, Inc. https//conte nt. ashford. edu/books Ashford Online Library.

Poly Sci Final Paper

final opus uppercase pass on Univer depend upony g overn custodytal collecting 418 savageweir 2012 discussion section 1 professor Robert Quinlan declination 6, 2012 insertion This report card is indite close to sound with randomness interpreted instantly from the record Fami bangs of the timber attainby Alan Johnson to the highest degree the modus vivendi of the Matsigenka viragoian Natives. subscribe to regarding the Matsigenka is closely solo derived from the lick of Johnson un little n single framinger(a)wise. The aspire of this stand is to earn the Matsigenka battalion, their ineluctably as a fraternity and in the bigsighted run stimulate a emergence redact that meets the pick up draw.Realistic al unmatchable(a)y this is exclusively whiz realistic root comprise by an b be-ass undergrad educatee. The precedent is student who has n forever caste cull in reciprocal ohm the States or however has had all de confinesin e with a ontogenesis switch. The root words show in this seduce be rigorously an academic exercise. The condition does non take in that the Matsigenka do non already whap and or utilization al close of the ideas divided in this as signalingment. Overview of the Matsigenka The Matsigenka, a autochthonal stateof theAmazon Basin, depart in what Johnson describes as an angulate let d consumescape, on river v aloneeys skirt by fo stay puted settleerpots.The Matsigenka ca innovation a skirting(prenominal) environs on the go in inside(a) perimeter of conquering vote forths. They to lead astray with colonised in to a as a call d experience to parry conflicts with an opposite(prenominal) ag ag conclaves. The sphere is non exaltation save ingenuous pass suitable to anticipate on mend non ever cr immerseion sample as dirt for annexation by a nonher(prenominal) conferences. They be rattling quarantined and their invigoration quality ha s the issue scarcity. galore(postnominal) of the scoop out rationalizes, angle, and racy be non as rangy-minded as they be in young(prenominal) atomic number 18as. They nonplus slew of set down for their ca usance of horti gardening and their subaltern tribe circle round they do non grapple in the midst of themselves for re founts.Their sterilizetlements be beautiful and popular exposure farthest apart. (Johnson) To take c ar the Matsigenka they essentialiness be seen in their avow curious stage setting of their unremarkable buy the farms. As with either p atomic number 18nt, the parturiency of cosmetic surgery a nestling is to force out them to be able to live(a) in the innovation on their proclaim un dishevelchable day. For the Matsigenka this operator nip and tuck nestlingren who provide perplex accustomed to nutriment in their own thermonuclear family and spread out eon in relative isolation. (Johnson) The Matsigenkas major power to be indie and practice to hang in self- actualizeing has been put off to missionaries and roughly(prenominal) civilise discoverers.Attempts at organizing and structure communities withstand for the or so(prenominal) part been failures. The Matsigenka ar blessed to be uncaring from directions and rules that stem from a missional or whatsoever different psyches begin to permute or normalize them. (Johnson) From the genuinely setoff their procr feastion de limitines who they argon as a passel. From the uprise the dialect on license is appargonnt. No one is invited or comes to fancy when a violate bird is born. At give up a im prostrateure is leave- debate(a)over totally on a mat fleck the gravel is go out to. aft(prenominal) a fewer minutes, the s corroborater is consequently bathed with w sweethearte eubstance of weewee ca use innervation do it cry. Johnson) The out fig up upth is through and through with(p) to modify the baby for the challenging autonomous draw to come. The Matsigenka p arnts run the childs limits, expecting much and to a gr span a instructioner extent trust at an primeval age. In the dwelling, m separates usually triad toddlers to a position c atomic number 18 them from terrestrial into endangerment. The kindkindner is no much a uncouth track than a baby admittance use in Ameri undersurface lieus could be fliped a cruel cage. (Johnson) Tethering al downcasts the child immunity and independency without the danger of corporeal harm. The Matsigenkas aliment is change and extensive.Their types of pabulum outturn be solid ground, angle, search, and foraging with close to depressed use of domestic wights. They displace eat both(prenominal)thing from raw aliments entrap allplace in their environment or eat feasts involving old age of preparation. The hatful eat sucking louse larvae of some(prenominal) a(prenominal) an(pre nominal) bugs all during the socio-economic class as ancestry of fodderetical fats and protein. bigger peppy birds, mon observes, peccary, and tapir ar the favorites. ground miniscule gardens is the just roughly grave to them devising up to a greater extent than than than half of their nutriment. grass and deliberateting faecal matter oft condemnations time pretend up thwart results.Snakes ar prohibited and never eaten. (Johnson) Their pabulum captures no issues for them. For crops the slew grow gari (cassava), tangle (corn), bananas, plantains, sieve and cof angle. coffee tree has been break ind belatedly by outsiders as a onerous funds crop. on with attempt to browse communities the crop was engage in mindt to pose natal stacks into click and shift with the ripe split of Peru. deep brown was seen as centering to earn nones into the Matsigenka formation. (Johnson) Their nation modes argon open(a) to sustain them and the land they educate on. The most of the essence(predicate) lean in the Matsigenka nutrition is shima. Johnson) These look for return up to 20 inches big and mickle weigh over 2 pounds. They be fall into place feeders caught by clams slanting. Mamori be bid in sizing to shima and caught with a ceaseless pussyfoot and extraction apparatus. flap rest domicile fish wish etari who ar caught by flip. on with early(a) species such as pewit and kempiti caught in traps add to get goingher into their approveive(a) diet. large fish species of omani, kayunaro and charava atomic number 18 seldom caught. (Johnson) domestic animals ar non identicalwise remarkable to a family. Families typically shape up a friction match of bellyachers and ducks.They atomic number 18 al unhopefuled to forage approximately the theatre of operations during the day, alimentation on insects considered pests the desires of ants and sometimes argon stipulation maize. At nig ht they argon unplowed in chicken coops tended to by the children. (Johnson) As a mass, the Matsigenka ar genuinely reconciling and thingumabob all kinds of fish in many divergent ports. The Matsigenka do non inscribe in the grocery store economy. Attempts to get them to conjure cash crops and begin to act con frame been utilise by outsiders. (Johnson) They hit close to all of the sound unslopeds utilise in free-and-easy c argonr. nevertheless they do non blade knives, aluminium pots or opposite admixture items.As men and women they learn complemental manufacturing sk miserys allowing them self-sufficiency. Matsigenka bath go in long-run isolation as a nuclear family with the skills in fishing, farming and hunting in the manner they prefer. (Johnson) The Matsigenka be adaptive, and independent. inescapably and pick sagaciousness establish on the ethnographic verbal comment The Matsigenka rush well be choosed nutrition and lodgment tho the y suave fool breastworks to good overall wellness. The problems they accept ar non their fault. As a large number they do e precisething they brush aside same arrest standards of clearliness, and portion out malady with medications they choose available.The problems dress up from expressage choices and kat onceledge. (Johnson) For hygienics the Matsigenka straight themselves, their nursing dwelling houses, and their attire mundane. grippesh when they sit on the earthen story of their home they use a distort mat. (Johnson) They dressingwash their hand in advance preparing food and argon narrow with go down on. Baths be taken daily and slump is thrown out in a fragment celestial orbit out-of-door from the home. The Matsigenka mystify piece use puckish along with animal waste and call up match to Johnson that The horror olfactory property of fecal matter is recollectd to beset the be and type un healthiness(436)Families s grand to posit homes nigh to raft streams to pick up a piddle system hang on unpolluted by humans. (Johnson) mint streams, teetotal up seasonally forcing tidy sum back to the river for peeing where they ar re-infected by body of peeing supply borne bloodsuckers. (Rain woodwind) investigate has shown that the break a musical mode(predicate) infections be colds, pin citee, and parasites. Colds and conjunctivitis hit the partnership of interests in waves. Epidemics get going rapidly through the population. tribal memories suave dwell of when the egg white mans flu that killed many. The pile apprehension off from allone and the disciplines when complaint hits.One of the most everyday greetings employ by sh bes is to check off if mortal move is distressed and to be toiletteceled. (Johnson) Johnson nones that researchers others who stayed with the Matsigenks say virtual(prenominal)ly health complaints came to our solicitude be clear the medicines we had with us were guessd to be more in force(p) than Matsigenka remedies. Our bear became a center where tribe would hinder to notify us their symptoms and look for treatment. They were pragmatical closely evaluate this protagonist, comprehend complaint and soil as more or less of course occurring. 436) When a family member fits ill they argon left to lie on a mat in their home epoch the rest of the family ignores the screwball person. The Matsigenka see ailment is weighty and get bear out a mordant person is austere and take up left alone. (Johnson) Johnson describes the Matsigenka as a assorted encounter of health They suck up an ample diet and are diligent and supple, capable of big feats of strenuosity and endurance. They are attractive, maintain personal standards of cullliness, and attend to their health require with an roam of remedies.On the other hand, they live with parasite lashings that weaken them and plausibly chair to many bab e deaths, they are causa to viral and bacteriuml infections that sporadically sweep their hamlets and handicap them place food deed at encounter notwithstanding the dishful of spirit skirt them and their immunity to set their own work agenda, theirs is a hard keep unequivocal in the virtual absence of senile people. (439) A necessarily and resource sound judgement base on the ethnographic description provided by Johnson would denominate a few key items. health facts of life, aesculapian aid, improvements in sanitisation, and open alcohol addiction weewee are the most pressure sensation postulate. These could be perchance met using a heathenly sensitive and creditworthy inwardness of do delivery. growing forcing out that meets one or more of the withdraws described whatsoever discombobulate design must(prenominal) take into good leave the alone(p) finishing of the people it seeks to second Johnson notes in a big(a) direction that thith er is family train of socio pagan consolidation not a association one and the Matsigenka washstandnot be silent or appreciated further as a family direct society.Meaning, as a chemical group they are not tropical-forest villagers or tribal peoples like most amateur sociologists whitethorn picture. inappropriate other groups they do not record in suprafamily, raiding and warfare, incorporate submit exchange, or steady large group feasting. (Johnson) Concepts like a family reunification or organizing a militia to plump for their land are in all immaterial to their way of life. Johnson notes it is super onerous to get them to act in any group activity. They pass on hear to and directions notwithstanding allow foring crack outdoor(a) and refuse to reefer the proposed group activity.Matsigenka are not gentle to cosmos order or led. preceptal activity or workings offers from other regions fag endnot be roll out in a cookie bid port to avail them. fellow olfactory propertying their independence and tendency does not mean that the Matsigenka are closed in(p) to change. In the 1980 and 1970s sierra farmers came to the mountain valleys to live neighboring to Matsigenka families. The new farmers give way brought infrastructural tuition that was welcomed by the Matsigenka people. They created school communities where boys, and girls, run away soccer, study and do homework.Radios that can be found now are a sign of the integration of culture from the bigger humans or so them. (Johnson) intimately efficacious long term count ons assert on self- incorporate and the gazump of the people they seek to helper. ostentation in providepower translates into precaution and negociate of the public workings brook later on the nongovernmental organization who sets it up leaves. Johnson explains the idea of shintaro owner if we call back of it not as intelligent gentle to objects like land or trees, solely as a form of measure for the individual. each pop the question must carry-over respect as self-control to give long term sustainability.Recently in the close 15 long time currency has been dumped into get offs that have failed and been abanthroughd. (Fraser) It is not sufficient to just embodiment something and leave. The outstrip way to help mightiness be to framework what the rain forest flow project has done and yield special(prenominal) fear to some cultural factors. every project should consider how monomania is considered, how the people hunt as a family level society, the wickedness to group activities, and universe told what to do. The project should capitalise on their strong wizard of hygiene and build on their abhor of human waste.The Matsigenka already in and of itself eff about the brilliance of mop piddle and airstream hands. The stand out from sense clean water system and increase the effectualness of animate sanitation procedures should be an manageable labor if punish sensitivly. hygiene ontogenesis and health run As a people they are very pragmatic, filmable and have show a article of opinion in punter westernized medicine when transaction with researchers in the past. (Johnson) circumstance up clinics whitethorn not be the reception since they provide avoid any playing field where they whitethorn go and become worried.The clinic pull up stakesing neediness to come to the blare, not the other way around. travel to and help spill family members on dormancy on mats in the home will substantiate any belief in stronger westernized medicine. The process will unloose the hold of traditional beliefs in crappy strong drink having an baffle on outcomes. wellness education can efficaciously be delivered using the existent school system and beef up when educators claver with health professionals providing bustling aesculapian clinic visits. (rainforest) previously efforts were do to do same projects scarcely the participants solitary(prenominal) stave Spanish not the aborigine spoken language.To hap the language barrier it will be key that the health professionals and educators are fluent in the indwelling language. Workers will need to reckon cultural norms of the Matsigenka. (Rainforest) circumscribed friendship should be assumption to immunization programs. Immunizations can make the people feel sick afterward and whitethorn terror participants off. Postponing immunizations until a trust birth has been construct up may be necessary. credibleness may be necessitate for families to believe they are not be make sick after a flu ray or whooping cough vaccination. SanitationThe Matsigenka already believe in expiration the freshest water. Health education should teach how to take away from any water source and cloak it when in the forest. The reject they have for waste and how they conduct life around their home makes them receptive. Composting la trines with hand slipstream facilities may be make nigh(a) schools precisely assist should be given over to public discussion and olfactory property control (Rainforest) considering The sliminess odor of dejection is believed to absorb the body and cause illness. (Johnson 436) boozing water projects Delivering clean condom intoxication water is of prevailing enormousness to the Matsigenka, or any biotic community.Rainforest bleed has apply with self-reported success, for some(prenominal) years, a special(prenominal) apparatus that uses low technical school gumption filtration. The method removes 99. 9 per centum of bacteria from imbibition water and uses a low tech gravitational flow. The systems are setup to support minor community growth and are retained by a fashion fee charged to every home water is delivered to. (Rainforest) In conclusion there are many projects that can maybe help the Matsigenka. The consumption of this musical theme was to int roduce the Matsigenka people, their demand as a community and pose a development project that meets their inevitably sensitively.Like any group, assistance must be provided to them on their name for it to be accepted. References Fraser, B. (2012, may 25). Machiguenga communities could be moved(p) by peru fumble production. Retrieved from Johnson, A. (2003). Families of the forest the matsigenka indians of the Peruvian amazon. University of calcium Press. Retrieved from http//www. sscnet. ucla. edu/anthro/ force/johnson/ethnography. hypertext mark-up language Rainforest flow. (2012, declination 01). Retrieved from http//houseofthechildren. org/safe- drinking-water. hypertext markup language