Generoso Pharmaceutical Inc

Malijan, Mary Erjoy D. GENEROSO PHARMACEUTICALS AND CHEMICALS, INC TIME stage setting 1978 and in 1988 GPC guide in the press manufacturing ofpharmaceutic point of intersections for both the national and merchandise markets and the Generics Bill came in. SUMMARY / ABSTRACT This courtship examines the management of Mr. David Genereso in the GENERESO PHARMACEUTICALS AND CHEMICALS, INC to be hail a productive and successful association. Mr. David Generoso was a school of thought graduate of a sectarian university in the Philippines.He began his career in the Philippine pharmaceutical industry at the Central Luzon Region. He married Elizabeth Reyes, a nurse and manifest public accountant and they have been jocund by 5 childrens. David engrafted a caller-out called Generoso Pharmaceuticals and Chemicals (GPC) with Elizabeth and a business occupy Mr. Rafael Buenaventura, the team set up obtain at the Generoso residence in Tarlac. An sign capitalization of P300 started the business with a xii bottles from the pharmaceutical firms which they had been connected with before.GPC was equal to(p) to establish a good track destroy fast and its client base expand beyond the region. David and Rafael had to hire extra manpower to peddle their goods 2 sales articulation in1978, 5 in 1979, 12 in 1980, 25 in 1981, 53in 1982, and 75 in 1983. From its initial assets of P300 in 1978, GPC had total assets of P12 million in 1983which consisted of a dozen vehicles, a few pieces of sincere estate in the Central Luzon Region, an office, a modest amount of inventory and cash.Elizabeth initiated GPCs reorganisation to control over different product lines, which by the year 1988 was composed of some(prenominal) subdivisions Pharmaceutical Distribution class, Agrovet Division, Cosmetics Division, Raw Materials Indenting Division and the Contract Manufacturing Division. As of 1988, there were 32 large-scale pharmaceutical laboratories in the Philippines, some ofwhich manufacture only their own brands and/ or brands licensed by foreign medicate manufacturers and about sixwere engaged in contract manufacturing. There were an estimated 150 distributors of trade pharmaceutical products in the clownish, and among them is GPC.Together they serviced an estimated market of at least P5. 7billion, based on retail sales statistics from the National Census and Statistics Office. No one is engaged in theextraction of progressive ingredients from topically available raw materials or in theformulation of natural products from k today active ingredients. As a result, the country continues to rely heavily on trade pharmaceutical products and raw materials, which have averaged at U. S. $67. 853million annually from 1982 to 1986 according to Foreign apportion Statistics of the Philippines.In 1988, the American principal offered his plans to David of GPC engaging in the contract manufacturing of pharmaceutical products for both the domestic and export mark ets. The proposed pop out was to compound locally all products that it will manufacture and sell, importing only the active ingredients and bulk materials that it is unable(p) to produce locally. Heavy emphasis would be placed on applied research to extract and develop active ingredients from locally available raw materials, health foods, fibers, food supplements, and other over the-counter products. The keep company was now a going concern value at P40 million.The proposed compute would live around P135 million. I. STATEMENT OF THE OBJECTIVE * To be able to continues strategic planning. * To be able to come up with the additional work out to fulfil the pop the question. * To have environmental strength. II. CENTRAL occupation * To determine possible action of GPC in order to continue in the contender and find additional fund for the dispatch. III. AREAS OF good will (SWOT ANALYSIS) * The company has a going concern value of P40 million, and the mold will follow P1 35 million. * The American principal offered his plan to engage GPC to export the products.SWOT ANALYSIS STRENGHTS WEAKNESSES 1. Ready for amplification 1. Short on financial resources 2. safe financial condition 2. Expansions are alike costly 3. Reputation of good customer service 3. Weak advertising and promotions OPPORTUNITIES THREATS 1. powerfulness to grow rapidly 1. Risk of the project because it is costly 2. Business expansion 2. entranceway of new competitors 3. Opening to emerged with new technologies 3. presidential term new policies and regulatory restrictions IV. ALTERNATIVE COURSES OF bodily function 1. Generoso Pharmaceutical and Chemicals should non accept the project and stay small. ADVANTAGE Less cost and risk. DISADVANTAGE * The company will not be competitive. 2. Generoso Pharmaceutical and Chemicals can bear money to the bank. ADVANTAGES * Can implement the project early. * Long term payments. * Can go for the project. DISADVANTAGE * Has an involvement . * The longer the period the debt is not paid the higher interests. * The relieveer pledges some assets as collateral for the loan. 3. Generoso Pharmaceutical and Chemicals should accept the project. ADVANTAGES * higher(prenominal) graphic symbol of product should be obtained. * The company will remain competitive. DISADVANTAGE * Its too costly. * Risky The creditors need to let funds. V. RECOMMENDATION I therefore cogitate that the best solution to the problem in alternative course of action is piece 2 which is the Generoso Pharmaceutical and Chemicals can borrow money to the bank because even though you had a debt and it can generate interest you can pay it because of you new technology that has and you will remain as a competitor and has a high quality of product but in a lower price. VI. STRATEGY FORMULATION Discussed the project to everyone. Have a budget. Consider the new customers that you might have. Your environment can tally with this project.Your employees were c apable of doing this project. VII. PLAN OF ACTION ACTIVITIES someone RESPONSIBLE TIME FRAME figure Discussed the project Owner and Principal 1 day take up a elaborated plan Principal 1 2 weeks Borrow money from banks Owner 1 month VIII. POTENCIAL PROBLEM 1. What if the project failed? 2. What if the company was not capable to pay his debt? 3. What if the budget that you collect was not enough for the project? IX. CONTINGENCY PLAN 1. Make a plan that can recover the company if the project failed. 2. Find some businessman who wants to be part of a GPC. 3. Make some Marketing and Advertising strategy.